Educational screen & audio-visual guide (c1956-1971])

A V Industry News GENERAL FILM LAB EXPANDS A quarter-million dollar expansion program lias added a new wing to the Hollywood plant of General Film Laboratories. The new wing contains thirteen negati\'e cutting rooms and a new reception area. A fifth projection room is under construction. ► AV AT SALES MEETINGS "Research indicates that over 80% of the 146.000 sales meetings staged in the U.S. this year will use one or more audiovisual aids," according to Philip Harrison, ijublisher of the magazine Sales Meetings, bi-montlily complement to Sales Management Magazine. FILM INDUSTRY GROWS The U.S. motion picture industry is at an all-time high, according to a General Film Lab report, due to the growth of TV and other non-theatrical film use. Filmed programs, according to the report, dominated last season's prime-time offerings of the three networks, to the extent of 35% of the national TV day. Live programs are gradually being supplanted by tape. The estimated 8,500 non-theatrical fihns produced in 1961 represent a cost increase of 7 per cent over 1960. Although theater attendance and grosses are up, "runaway" film production abroad contributed to the continued 10-year decline in theatrical film lab volume. is announced by the Hamilton Manufacturing Co., Two Rivers, Wise, manufacturers of mobile science teaching equipment and kindred lines. SFS STANDARDIZATION ? Cenco Educational Films announce that all its filmstrips will incorporate the 30/50 cps change signal developed by DuKane's audiovisual division. FILMSTRIP SOCIAL The old honey versus vinegar approach has a new twist. It's a "filmstrip social," not a "workshop," or an "evaluation," or a "demonstration," when EBF brings its filmstrip line to a teachers' meeting. ► 16MM PRINT CRACKDOWN According to The Film Daily two additional court actions have been brought to stop unauthorized circulation of 16mm prints. Leon Duquette of Fitchburg, Mass., is reportedly charged by 35 producing companies with selling and offering for sale 16mm prints of more than 135 copyrighted features. In another suit, filed by Universal in Utica, N.Y., Karl Martens and Clayton Hawkcs, operating as Martens' Film Service, are charged with imauthorized rental of 49 features and 44 cartoons. tremes of heat and cold ranging from almost 260° above to 300° below zero Fahrenheit, the temperature of the 14day-long "lunar night." The National Aeronautics and Space Administration reportedly expects to send seven Surveyors to the moon during 1964-66. NEW MANUFACTURER A new manufacturing firm. Electronics for Education, Inc., has been formed by a group well known in the educational equipment industry. The new company will manufacture specialized electronic products for the educational market. Their first new product, which has been under development for 18 months, will be announced shortly. The Board of Directors for Electronics for Education, Inc. includes John J. Dostal, Garden City, New York, former Marketing Manager Audio-Visual Products, RCA; Clif Squibb, Dallas, Texas, partner in the firm of Squibb-Taylor, Inc.; William W. Birchfield, Montgomery, Ala., former President of the National Audio Visual Association; Nat Welch, Auburn, Ala,, former Vice President of Orradio Industries, Inc.; and Robert L. Loeb, New York, of L. F. Rothschild & Co., members of the New York Stock Exchange. Other founders active in the educational equipment industry are: P. H. Jaffarian, Audio-Visual Center, Seattle, Wash.; W. T. Kirtley, Central States School Supply, Louisville, Ky.; Mrs. Eloise Keefe, T.E.A. Fihn Library, Dallas, Texas; Howard Holt, AudioVisual Film Service, Birmingham, Ala.; and Norman L. Lucas, Bloomfield, N. J. Electronics for Education, Inc., is located at 4940 St. Elmo Avenue, Bethesda, Maryland. ► MACH-TRONICS VS. AMPEX Mach-Tronics, Inc. has filed formal denial of trade secrets piracy charges by Ampex Corporation, and has countered with a $3,375,000 anti-trust suit and has protested a lower court order authorizing inspection of its equipment, by means of which Ampex sought to prove infringement. ► HAMILTON EXPANDS PLANT A 132,000 square foot expansion of manufacturing area in a new building ZOOM-LENSES FOR MOON Hughes Aircraft, acting for the Jet Propulsion Laboratory, has awarded a $375,000 sub-subcontract to Bell & Howell for 39 zoom lenses to equip the "Surveyor" rockets that are to be sent to the moon. By means of revolving mirrors they will televise back to earth, in color, everything that can be seen from three sides of the space vehicles. Zoom range is from 25 to 100 millimeters and focal range is from six feet to infinity. Slave motors will adjust iris, focus and zoom. The lens assemblies are designed to withstand shock, vibration, radiation and ex KEYSTONE SANS HAMILTON The death of president George E. Hamilton, was a sad loss to Keystone View Company, but fortunately he had brought in able people well qualified to carry on. E. C. Stewart has been elected president, R. E. Carlson vice-president, and Dr. H. C. Winslow, member of the board for more than twenty years, is now its chairman. The company, reportedly in excellent condition financially, expects to continue active promotion and research programs with unabated vigor. 670 Educational Screen and Audiovisual Guide — November, 1962