Educational screen & audio-visual guide (c1956-1971])

better utilization of visual materials, he stated, "We must attack and solve the problem of gearing visual instruction into progressive methods of teaching. There has been too much use of such materials as instruments to do better what ought not to be done at all. . . There has been a corresponding failure to see visual materials as devices for raising problems, stimulating interest, awakening curiosity, sensitizing students to major social problems." Ten Years Ago Editorially, Educational Screen congratulated the Department of Audiovisual Instruction upon the forthcoming Volume I, Number 1 Issue of Audiovisual Conmiunication Review, "Frankly, we're delighted that a magazine so complementary to Ed Screen's content and purposes is about to be bom into the audiovisual world. We have long recognized the need; we helped to develop the idea; and we've been waiting expectantly these many months!" o o o Harold E. Wigren, Audiovisual Director of Houston, Texas, provided a comprehensive analysis titled "What is an Educational TV Program." Defining an educational television program broadly as "any program on television which causes the individual to respond in such a way as to bring about a desirable change in his behavior," he proceeded to hst and comment enlighteningly on ten essential qualities of an educational TV program. e o o The Charles Beseler Company was advertising that "you take the shortest distance between two minds when you use a Master Vu-Graph Overhead Transparency Projector." « o o These audiovisual people were "in the news": Amo de Bemardis was on leave from the Portland, Oregon schools and serving as Acting Director of Educational Research for Hill, Knowlton, Inc. in New York City; Charles F. Milner of the University of North Carolina was teaching an audiovisual course at Teheran University in Iran; Miss Virginia Kelly was President of the West Virginia Audiovisual Association; Andy Bradac had just completed his term as President of the Penn-Avid Organization; Dave Strom of the Film Council of America was in Washington working on the problem of securing favorable parcel post rates for films; Hank Durr, Director of Virginia State Bureau of Teaching Materials, called a meeting of audiovisual directors in an effort to set up a state organization. New Sylvania Electronic Viewfinder camera—with built-in monitor — permits perfect picture composition. Lets you control precisely the quality of the picture your students will sec on remote classroom monitors. Never before has a Viewfinder camera for private TV systems been available at a price schools can really afford. It's the newest addition to Sylvania Direct Wire TV... one of the lowest-cost, easiest-to-use private TV systems. Sylvania Direct Wire TV helps overcome the teacher and classroom shortage. Makes it easy to teach large groups. Effective in showing lab experiments, microscope slides, and complex demonstrations. Write for free Educational TV Manual This manual has been carefully planned and written for school administrators and other interested personnel. It is a thorough, up-to-date -*jj ™™. ^^SM study of the value of """" television in education today. Discusses how TV can solve vital problems of today's overcrowded SYLVANIA GENERAL TELEPHONE i ELECTRONICS ® schools. Answers many common questions about TV in education.Tells what TVcan bring to the classroom. Explains how schools can plan for TV Describes equipment, and gives basic information on how TV is transmitted and received — all in nontechnical language. This 32-page manual is the result of extensive research, and is the most complete and concise study ever offered. It should serve as a valuable guide and introduc ion to one of the most significant ectmological developments in educaon since the invention of print ng. Write today! Sylvania Home & Commercial Electronics Corp. Marketing Subsidiary of Sylvania Electric Products Inc. 730 Third Ave., Oept,E-6Nev» York 17, N. Y. Please send more information on Sylvania's new low-cost Electronic Viewfinder camera. Please send Sylvania's new Educational TV Manual and more information on how to arrange a free visual communication survey for my school. n n Name School. AddressCity -Zone State Educational Screen and Audiovisual Guide — December, 1962 701