Exhibitor's Trade Review (Mar-May 1925)

Page scan 000322 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1925)
Leaf #:
000322
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 28 Exhibitors Trade Review President F. C. Munroe, Producers Distributing Corporation, addresses two thousand people from the gallery of the de Mille studio in Culver City during a celebration in his honor. They Win Races, do Joie Ray, President Coolidge and Paavo Nurmi shown in this International Newsreel photograph taken when the two great runners called on the winner of the Presidential race at the White House. Which is Which, asked Irving Cummings, director of First National's "Just a Woman," when he stepped on the set and saw two Claire Windsors. Of course there is only one Claire. The other is a wax model of Claire Windsor used for displays. Lilian Gish Poses for sculptor Gleb Derujinsky in the costume she wore as "Romola" the Metro-Goldwyn picture of that name which was adapted from the novel. It Must Bz Good, otherwise why should Sam Warner, Bennie Ziedman and Jack Warner" be in such a happy mood after viewing their recent "Recompense," a sequel to "S i m o n Called Pete r." Tony and Mrs. Moreno seem all alone in a big city shortly after they arrive in that dear Paris where Tnmr will r»1a-(r flip l^arl in l\/f ptrn C^nl r\ WVn ' Q "IVfprf