Exhibitor's Trade Review (Mar-May 1925)

Page scan 000323 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1925)
Leaf #:
000323
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Let's Play House, says Colleen Moore, displaying two cf the latest arrivals in her doll nursery. They are "Salina" from "So Big," and "Silly.'' Cclleen was recently injured while on location in First National's picture, "The Desert Flower." Marjorie Daw is Back in Hollywood after havi n g completed three pictures in New York, one of which is Vitagraph's drama, "Fear Bound." All Aboard for Bermuda, calls Mary Brian, star of Paramount's "The Little French Girl" as the steamer's whistle toots. The photoplay is an adaptation of Anne Sedgwick's book, a best seller of the year. Three New Brands of two reelers will be made by Hal Roach for Pathe release. Meet Hal, center stage, flanked on port and starboard by H. M. Walker, F. R. Jones, Warren Doane and W. B. Frank. Give Us Your Paw, Wolf, you did good work in the war, and you will do good work for Vitagraph in "Baree, Son of Kazan," starring the popular Anita Stewart. Two Good Reasons why Pauline Garon has been able to so rapidly ascend the ladder of fame. Pauline is one of the film's first flappers as she demonstrates in "Speed," released thru Banner Productions.