Exhibitor's Trade Review (Mar-May 1925)

Page scan 000326 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1925)
Leaf #:
000326
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 32 Exhibitors Trade Review "Brave cr Just Dumb?" might be the caption for this scene from Pathe's "Now or Never.' Anyone who would strop his razor on this bird's suspenders would make faces at Dempsey. But Harold doesn't worry, and as usual he comes out on top with a smile that is sure to be shared by all who watch him. Some of the most cleverly humorous bits in Pathe's Harold Lloyd comedy "Now or Never" are shown in sequences depicting action aboard a Pullman train. To the left Harold and his tortoise rimmed "specs" are seen playfully sneaking up on his sweetie, who is quite aware of what is happening. Below, Harold makes the sudden and unwelcomed acquaintance of three common or domestic animals. The pig and the chicken don't bother him so greatly, but he doesn't like the "cuckoo." In the illustration below Harold seems to be in somewhat of a quandary as to just how or where to start. But in the other picture we see that he has solved the problem in his usual ludicrous fashion, thereby contributing another big laugh to Pathe's "Now cr Never."