Exhibitor's Trade Review (Mar-May 1925)

Page scan 000369 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1925)
Leaf #:
000369
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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April 11> 1925 Page 7 jS25E5E5i!5E5E5H5E525E5ffiE^^ EXHIBITORS Oracle REVIEW 9fo Business Paper of the potion Before Industry WILLARD C. HOWE, Editor H. K. CRUIKSHANK, Associate Editor GEORGE T. PARDY, Reviews Editor JAMES A. CRON, Advertising Manager H. J. SCHLEIER, Business Manager L. S. HARRIS, Equipment Manager Vol. 17 April 11, 1925 No. 20 CONTENTS EDITORIAL FEATURES France Takes New Lease on Life 11 Exchanging Exhibition Ideas 33 HIGHLIGHTS IN THE NEWS M. P. T. O. Meeting Called 13 Colvin W. Brown Joins F. B. 0 13 Pathe Announces Comedy Schedule 14 Feist Becomes Sales Manager of Metro 14 Elliot Behind Phonofilm Sales :. 16 Paramount Starts Screen School 17 SVD Cohen Addresses T. O. C. C 18 Plans Announced for Milwaukee Convention 19 Dietz Directs Metro Publicity . 19 United Artists Deny Affiliations 21 Exhibitors Meet in St. Louis 21 Pres. O'Reilly Re-elected 21 Grainger Goes to Fox 22 Seixz Leaves Pathe 22 Warner Favors Broadcasting 23 Vjtagraph Announces 30 Productions 24 F.| B. O. Schedule Calls for 8 24 First National Announces 52 25 Taylor to Direct Lloyd 25 Woody Visits Working Studios 25 Morris -to Handle Warner Theatres 27 Larger Quarters for Schulberg. 27 Exhibitors War on Radio 27 PICTORIAL PRESENTATIONS "The Adventurous Sex" "Friendly Enemies" "The Knockout Kid" Frontispiece 20 28 REGULAR DEPARTMENTS ^ Editorials Independent News - Exploitation Ideas Sales News and Personalities Production Highlights •■• Exhibitor News Big Little Features Box-Office Reviews Equipment News • 9 29 34 41 43 45 47 50 S3 Copyright 1925 by Exhibitors Review Publishing Corporation Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Building, 45 West Forty-fifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly at 34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription rates: Postage paid per year, United States, $2; Canada, $3; Foreign, $6; single copies, 20 cents. Remit by check, money order, currency or postage. WEST COAST REPRESENTATIVE F. HEATH COBB 1432 GOWER ST., HOLLYWOOD. NEWS AT A GLANCE James W . Elliott, founder of the defunct Business Builders, Inc., and promoter of Manhattan Piggly Wiggly chain stores, which failed in 1922, manages the selling organization for De Forest Phono fdm Corporation stock. One hundred and ten salesmen are employed, whose weekly sales run from $35,000 to $110,000. Both Hiram Abrams and Joseph M. Schenck absolutely deny the recent rumors regarding an affiliation between United Artists and Producers Distributing Corporation. Colvin W. Brown, formerly Vice President and Manager of Distribution for Thomas H. Ince Corporation, has joined the forces of Film Booking Offices where he will assist Major H. C. S. Thomson. Jesse L. Lasky announces the establishment of the Paramount Pictures School, Inc., which will seek to develop new talent for the screen by training youthful actors. James R. Grainger has resigned from Metro-Goldwyn and is now with Fox Film Corporation as General Sales Manager. broadcasting stations be built for the purpose of boosting the motion picture Jndustry. Elmer Pearson outlines Pathe's comedy production program for the coming season. It includes a minimum of forty-eight two-reelers from Hal Roach and fifty-two from Mack Sennett. Vitagraph announces thirty pictures of which they will pro/luce twenty and release the other ten. F. B. O. will release fourteen pictures during May. Two are specials, eight features, and six short subjects. M. P. T. O. A. has called a meeting to be held on April 7 at National Headquarters to discuss the final convention arrangements and program of activities at Milwaukee on May 12-14. The International Film Congress which was scheduled to be held in London on July 6, has been indefinitely postponed because of friction. Maurice E. Cleary, treasurer of United Artists, resigned effective April 8. It is understood that he will enter production. Sydney S. Cohen sounds keynote at meeting of T. O. C. C. in New York City. Harry Warner, of Warner Brothers, urges that two radio \