Exhibitor's Trade Review (Mar-May 1925)

Page scan 000397 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1925)
Leaf #:
000397
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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April 11. 1925 Page 35 An eight foot clock in front of the lobby of the Palace Theatre, Fort Worth, Text, announced the playing of Metro's "His Hour." It looks to us like a live-wire stunt, and the excellent business done at the theatre for this picture was proof. Taking advantage of the cross-word puzzle to catch the eye, this advertisement that appeared in the newspapers for Universal's "Oh! Doctor" proved very successful. @B1][U]®[e]H!c][U][r][e]H[f][o][r] ime DiinDHMHin] fna,dDENMY When your pretty nurae threatens to leave because you rc perfectly well, the only thing a gentleman can do is .to get smashed up again. A howlingly funny comedy-draima, as, clean as a whistle, chuckful of hilarious thrills and a delightful love story — made from the funniest story Harry Leon Wilson ever wrote. The photoplay is EVEN FUNNIER THAN THE STORY WEDNESDAY AND THURSDAY Matinee and Night 10c - 25c - 35c A stunt does not have to be painted in red and green, and have cow-bells hung out all around it to attract attention. Here is the lobby of the Orpheum Theatre of Chicago with its display for Vitagraph's feature "Captain Blood." Attractive, artistic, and the real thing. First National has special posters made for the spectacular "The Lost World." The story is told right in these posters. It deals with the monsters of the past, and the posters tell just that. The author's name, Conan Doyle, and the cast of star players used are well displayed. These are all selling features. One does not see a short subject advertised on the marquee of a Keith theatre every day in the year. Yet Larry Semon, in Educational's "Speed King," got one, and did a big business in Louisville, Ky.