Exhibitor's Trade Review (Mar-May 1925)

April 11, 1925 Page 53 Theatre Equipment and News THE NOMENCLATURE OF PHOTOGRAPHY Can you speak intelligently about motion picture photography? Can you read a catalog or an announcement of this important phase of the motion picture profession and really understand what you read? You should, for your own sake. The Bell and Howell Company of Chicago, who manufacture the automatic Cine Camera have a little booklet on that, in which is also included a list of terms most often used in motion picture photography. This list is as follows: — Action: A signal which the Director gives to the players to begin performing. Aperture: The opening in the film channel or gate through which the image is imparted to the film. Cine: A prefix used in description of the motion picture art or apparatus. Cinematographer : One who operates the camera in the taking of motion pictures. Close-Up: Scene or action taken with the principal subject close to the camera (usually four feet). Cut-Back: Scenes which are returns to previous action. Cut-in: Anything inserted in a scene which breaks its continuity. Cutting: Editing a picture by the elimination of non-acceptable film. Double Exposure: The exposure of a negative film in a camera twice before development. Dupe: A negative made from a positive. Exterior: A scene supposed to be taken out of doors. Flash: A short scene, usually not more than three to four inches of film. Frame: A single picture of the series of a motion picture film. Frame Line: The dividing line between two pictures. Interior: Any scene supposed to be taken inside a building. Iris: An adjustable lens diaphragm. Joining: Splicing into a continuous strip the separate scenes, titles, etc., of a picture. Leader: The pieces of blank film paper attached to the beginning and end of a roll of film. Loop: The necessary slack in a leader or film between the continuous and intermittent motion. / Pam: Contraction for panorama. To rotate a motion picture camera while in operation about an axis perpendicular to the finder or photographic lens. Retake: Rephotographing a scene. Scene: The action taken at a single camera setting. Shooting a Scene: Photographing a scene. Shut4-1'".: The teeth in a film movement Many Uses for An Efficient Lantern Slide Projector The Brenkert lantern slide projector. mechanism, which engages the perforations in the film to propel its movement. Splicing: Joining the ends of film by cementing. Sprocket: The toothed cylinder which engages the perforations in the film for feeding and taking-up. Still: A picture without movement, also a picture from a single negative or frame. Stop Number: Lens iris diaphragm opening. Take-Up: (Noun) The mechanism which receives and winds the film after it passes the picture aperture. (Continued on Page 54) In these days of acute competition among the better class theatres, every little advantage that can be gained by one is a distinct and important advancement. Even among the smaller theatres of the lesser towns, where each tries to assume for itself the role of the "town's theatre," it would not be out of order to stress this point. Give your audience something different, or something better, and you have done a good thing by your theatre. How many times have you felt the need of a really efficient lantern slide projector? It might have been to advertise some coming attraction for which there were no trailers available, or it might have been to advertise some stunt that you were going to pull off in the near future. If only you had been able to put these messages across to your audiences in the only way that motion picture announcements should be put across, i. e., via the screen, would that not have made a lasting impression upon the audience? Of course it would — but at the same time, if that message were put across that way, but handicapped by poor lighting in the lantern projector, with a vagueness of detail, etc., then it were better that it were eft out entirely. These little matters count a great deal. Comparisons are unconsciously made by the patronage that goes to more than one theatre to see pictures. It is better to eliminate certain features entirely rather than to have those features unfavorably compared with those of your competing friends. But, since after all, a lantern slide projector is almost an essential, get one, and a good one while you are at it. Investigate some of the leading models on the market. Investigate the Brenkert models. These models are in universal use, and have never been found wanting. The Brenkert projectors use arc lamps of 50 ampere capacity with top carbon longitudinal adjustments in the large and well ventilated lamp-houses that permit operation from either side. The lenses are of the best quality imported stuff, with a diameter of 2y%" . The threads conform to American standard. Of course the Iris shutters of Brenkert design are used with a full Al/z" opening for a complete dissolving. The finish throughout is nickel, with the standard three coat ebony baked-on enamel and non-corrosive. WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT TWENTY EiCHT YEARS EXPERIENCE AT YOUR SERVICE ROLL (SH FOLDED ARCUSTTCKET(5 / ^ 352 N. ASHLAND AVENUE \V TICKETS CHICAGO, ILLINOIS best eor the least money quickest dll'iviky correctness guaranteed