Exhibitor's Trade Review (Mar-May 1925)

Page scan 000737 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1925)
Leaf #:
000737
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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May 16, 1925 Page 31 WHAT YOU CAN SELL (U. A., PROGRAM, Continued) been surpassed, yet with their announcement they state that United Artists Corporation is now thinking primarily of tomorrow and not of the record it has made in the past. * * * 30 JEWELS, 24 WESTERNS IN UNIVERSAL OFFERING In the "White List" for the season of 1925-6, Universal announces thirty Jewels, and twenty-four blue streak Western pictures. These productions are listed herewith. This list is one of the most pretentious that Universal has ever offered, and is replete with honest-togoodness box-office values in titles, stars and directors. It is a real "White List." The 30 big star-packed Jewels include the following: Reginald Denny in "California Straight Ahead," by Byron Morgan. A Harry Pollard production. Rex Beach's "The Goose Woman," with Jack Pickford, Louise Dresser and Constance Bennett. A Clarence Brown production. Hoot Gibson in "Spook Ranch," by Raymond Shrock and Edward Sedgwick. Directed by Edward Laemmle. Virginia Valli and Eugene O'Brien in "Siege," by Samuel Hopkins Adams. A Svend Gade production. Norman Kerry in "Lorraine of the Lions" with Patsy Ruth Miller. An Edward Sedgwick production. Laura La Plante in "The Teaser" with Pat O'Malley. Directed by William A. Seiter. House Peters in "The Titans" with Ruth Clifford. Directed by Edward Cloman. Reginald Denny in "Where Was I." Directed by William A. Seiter. Hoot Gibson in "The Arizona Sweepstakes" by Charles A. Logue. Directed by Cliffiord Smith. Dorothy Canfield's "The Home Maker," with Alice Joyce and Clive Brook. A King Baggot production. Glenn Hunter in "The Little Giant," with Edna Murphy and David Higgins, by Hugh McNair Kahler. A Will Nigh production. Laura La Plante in "The Plot Thickens" with Alexander Carr, by Alexander Carr. Directed by Frank Griffen. Mary Philbin in "Stella Maris," by William J. Locke. A Charles Brabin production. Pat O'Malley in "My Old Dutch" with Cullen Landis, by Albert Chevalier and Arthur Shirley. A Lawrence Trimble Production. . Hoot Gibson in "A Hero on Horseback," by William McLeod Raine. Directed by Herbert Blache. Reginald Denny in "The Whole Town's Talking," by John Emerson and Anita Loos. Norman Kerry in "On the Frontier," by Ralph Spence. Directed by Edward Sedgwick. Jacqueline Logan and Cullen Landis in "Peacock Feathers," by Temple Bailey. A Svend Gade production. George Sidney and Charles Murray in "Two Blocks Away." Stage play by Aaron Hoffman. Hoot Gibson in "Kings Up," by Ralph Spence. Directed by Edward Laemmle. House Peters in "Snowbound." Mary Philbin in "Sally in Our Alley," by Johns Chickering. Reginald Denny in "This Way Out." Novel by Frederick Isham. Laura La Plante in "The Love Thrill," by Byron Morgan. Hoot Gibson in "Chip of the Flying U," from novel by B. M. Bowers. Directed by Herbert Blache. Norman Kerry in "Under Western Skies." "The Still Alarm" adapted by Harvey O'Higgins. Directed by Edward Laemmle. Virginia Valli in "Sporting Life," by Seymour Hicks and Cecil Raleigh. A Maurice Tourneur production. Alexander Carr in "His People." Story by Isidore Bernstein. Hoot Gibson in "The Calgary Stampede." Directed by Herbert Blache. 8 — Starring Jack Hoxie — "Two Fisted Jones," "Bustin' Through," "Lightning Jack," "The Border Sheriff," "The White Outlaw," "The Demon," "Looking for Trouble," "Peace Medicine." 8— Starring Art Acord— "Sky High Corral," "Triple Action," "The Set Up," "The Terror," "Out of the Flood," "Rustlers' Ranch," "The Scrappin' Kid," "Western Pluck." 8 — Starring Josie Sedgwick — "The Call of Courage," "The Blue Blazers," "Daring Days," "Bucking the Truth," "The Desperate Game," "Chasing Trouble," "The Escape," "The Boundary Line." 6 Adventure Serials of 10 Episodes each. 1. "Perils of the Primitive," featuring Bonomo with Marguerite Quimby. Directed by Francis Ford. 2. "Ace of Spades," starring William Desmond with Mary McAllister. Directed by Henry McRae. 3. "The Scarlet Streak," featuring Bonomo. 4. "The Winking Idol" by Chailes Van Loan. 5. "The Phantom Island," by Frank R. Adams. 6. "Strings of Steel," by Phillip Dutton Hurn and Oscar Lund. WARNER BROTHERS ANNOUNCE THE FAMOUS FORTY SERIES In spite of the busy organization season Warner Brothers have been through this year, they have nevertheless found sufficient time to announce the releases of forty famous products for the coming season. All the material for these productions is on hand, and it will require only a little more time to make the necessary assignments of stars and producers for the titles. Definitely set for production are the following: "A Waltz Dream," directed by Ernst Lubitsch, and one other picture, not yet chosen, to be directed by Lubitsch. Irene Rich will appear in four, one of which, "The Wife Who Was Not Wanted," by Gertie Wentworth James, is now in the lot. Two pictures are scheduled for Lowell Sherman, now busy on "Satan in Able," a story by Bradley King. Four Monte Blue pictures are to be released, the first of which, "The Limited Mail," by Elmer E. Vance, is now in production. The first of Syd Chaplin's pictures is "The Man On the Box," by Harold McGrath. Two others are scheduled for Chaplin. Matt Moore and Dorothy Devore will share the honors in a Harry (Continued on following page)