Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000111 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000111
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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HE PAINTED FLAPPER 1 "THE FIRE RATROU; 2 LIONEL BARRYMORr wMEDDLJNG women:' 3 THE PAINTED FLAPPER 4 LIONEL BARRYMORE w"! AM THE MAN" 5 "THETOM BGY" 6 "THE STREET SINGER" a. THIRD BARRYMORE SPECIAL 8 "5UNSHINE0F PARADISE ALLEY" 9 "THE ROMANCE OF AN ACTRESS" Featuring JAMES KIRKWOOD and PAULINE GARON AN ULTRA-MODERN PICTURE FULL OF ACTION DRAMA WITH A TITLE THAT'S A BOX-OFFICE WALLOP A BIGGER BUSINESS GETTER THAN "THE FIRE PATROL" AND THAT'S GOING SOME ! BROKE ALL RECORDS OF THE NEW SCHENLEY THEATRE PITTSBURGH, PA. IT'S A PICTURE YOU CAN EXPLOIT ! Breaking, Records Everywhere lANY — First Graphic Exchanges. Inc. -ANTA — Southern States Film Co. ITON — Independent Films, Inc. 'FALO — First Graphic Exchanges, Inc. CAGO — Celebraied Piaysrs Film Corp. CINN'VTI— Standard Film Service Co. ;VELAa'D — Standsd Fi'm Service Co. ^LAS — bDuthern States Film Co. SEE YOUR EXCHANGE NOW DENVER — Mountain States Film Attractions DETROIT— Standard Film Service Co. INDIANAPOLIS— Celebrated Players Film Corp KANSAS CITY— Independent Film Co. LOS ANGELES — AU-Star Features Distributors, Inc. MILWAUKEE — Celebrated Players Film Corp. NEW ORLEANS— Southern States Film Co. NEW YORK CITY— Commonwealth Film Corporation OMAHA — Liberty Films, Inc PHILADELPHIA — Masterpiece Film Attractions. PITTSBURGH— Federated Film Exchange Co. SAN FRANCISCO — All-Star Features Distributing ST. LOUIS— Columbia Pictures Corp. SEATTLE — Western Film Corporation. WASHINGTON, D. C— Trio Productions. TORONTO, CANADA— Premier Films, Inc. Inc. GHADWICK PICTURES CORPORATION 729. Seventh Avenue. NewYorkCuy I . E.Chadwicit , President Foreign Rights Controlled by Simmonds-Kann Enterprises. Inc.. 220 west 42nd Street. N. Y. C. Published weekly by Exhibitors Review Publishing Corporation. Executive. Editorial Offices 45 West 45th St.. New York City. Subscription $2.00 year. Entered as second-class matter, Aug. 25, 1922, at post office at East Stroudsburg, Pa., under act of March 3, 1879.