Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000275 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000275
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 20, 1924 Page 29 Moon-Beams "Red" the new engineer of this page as you know from reading last week's Moon Beams came in on this job while the regular operator was getting his hair cnt. That he's here this week is no fault of ours. He showed up one morning with a shot gun and a mop and is strongly intrenched back of a desk defying the entire Staff to "put 'im out." During one of his naps the boss slipped him a note which read: "Write 650 words on why you insist on being in the moving picture game. Try and tell the truth." Several days later the following remarkable document was laid on the editorial desk. It was finally deciphered and read as follows: "I was born at a very early age and later took up goat milking as my life work. I followed this profession for ninety years and in nearly every quarter of the globe. One day while engaged in lassoing a bull out in Yonkers I was reminded of the moving picture game so forcefully that there seemed to be something drawing me against my will into this steaming vortex!! It was then that I determined to prance into the business thru the portals of the EXHIBITORS TRADE REVIEW. "You will recall my modest entrance of last week. "Having now in detail laid before you all my secrets and most intimate ambitions I will proceed to make the entire industry turn a pale green by throwing a few limericks than which no one is more better than me. Keep your eye on the road and hold your hats!! Dedicated to Jack Cohn: A chap by the name of Jack Cohn Could himself spill a mean baritone But his friends would butt in and is sounded like sin 'Twould been better to let him alone. A Tremor for Charles Davis: Charles Davis a high-pocket gent Was noticed wherever he went. Standing six-foot four With his heels on the floor He always created comment. The Real Truth About Sam Saxe: A remarkable man was Sam Saxe Who garnered his dollars in stacks He was kindly and canny Kept a grip on his nanny That's Sam right down to brass tacks What Cranfield Said to Clarke: Said Cranfield to Clarke in a chorus This game is commencing to bore us It's polite and so sweet That it's getting effete We're agin it, it's too dern decorous. Louis Guimond Gathers Violets: A big shooter was Louis Guimond Whose promise was good as his bond While at times he gets ruff He sure knows his stuff Of Louis the trade is sure fond. Dorothy Cleveland Ruining Herself: Dot Cleveland stood up on her pins And thrashed about with her fins Don't you understand that? She's taking off fat It's the thin one these days that wins. "Red" Threatens Entire Film Industry I ! ! After "Red" turned in this above flotsam he laid down his ice pick and shaker, smacked his lips with the well known appreciative tongue, pulled back his ears, tucked in his shirt, "shot his cuffs" flicked a brick-bat off his coat lapel, kicked the cat loose from a stray sparrow, and spake as follows : "If there s any limericks located in the offices of any of these independent operators this here new page is open for their 'exploitation' and exposure ! ! I claim I'm the best on earth — personally but if some of the tiperiter hounds which claim to be word slingers want to air their stuff — here's the chance!!" yAemaiicMusic BOOK IT NOW! GEORGE R. SIMS' THRILLING MELODRAMA "The lights of London" Starring WANDA HAWLEY and NIGEL BARRIE An A. C. and R. C. Bromhead Production NOW BOOKING AT THESE EXCHANGES — Chi-S, N. Y.-3, Phi-3, Cle-4, Mil-4, Min-3, Lou-1, Pit-3, SFJ2, Bal-1. Cue c-SAcei' IS FURNISHED WITH THE FOLLOWING INDEPENDENT PRODUCTIONS: Chadwick Pictures Columbia Pictures East Coast Films Perfection Pictures Banner Productions Lee-Bradford Pictures Principal Pictures Where To Book Them I A Selected Active List of Independent Exchanges Listed alphabetically by key-cities and presented for abbreviating purposes in the advertisiae ti nati«nl distributors so any exhibitor may quickly locate the nearest exchange to his town wUcS ^^yuAWif any independent release. For example: When a national (^tributor advertises "Phi— 2" in his list of exchanges, any ochcbiter in Western Pennsylvania or Southern New Jers^ can readily understand by referring to this Hat that the Philadelphia exchange mentioned is the "De Luxe Film Co., at 1318 Vine St." LEE-BRADFORD CORR ARTHUR A. LEE, PRES. 701 SEVENTH AVE. NEW YORK CITY ALBANY, N. Y. Alb — 1 First Graphic Exchanges, 656 Broadway. ATLANTA Ga. Atl — 1 Southern States Film'Co., 87 Walton St. Atl — 2 Creole Enterprises, (See New Orleans Add.) BALTIMORE, Md. Bal — 1 Art Film Service, 228 No. Gay Street. BOSTON, Mass. Bos — 1 Independent Films, 10 Piedmont Street. Bos— 2 Cosmopolitan Film Co., 10 Piedmont St. Bos — 3 McConville & Montague, 12 Piedmont St. Bos — 4 American Fea. Film Co., 37 Piedmont St. BUFFALO, N. Y. Buf — 1 First Graphic Exchanges, 257 Franklin St. CHICAGO, 111. Chi — 1 Celebrated Play'rs Corp. 810 S. Wabash Av. Chi — 2 E^ic Film Attractions, 808 S. Wabash Ave. Chi — 3 Renown Pictures, Inc., 806 S. Wabash Ave. Chi — 4 Film Classics Ex., 831 So. Wabash Ave. Chi — 5 Greiver Prod., Chicago, 831 So. Wabash. CINCINNATI, Ohio Cin — 1 Standard Film Serv., Broadway Film Bldg. Cin — 2 R. G. Hill Enterprises, (See Pittsburgh Add.) CLEVELAND, Olr^o Cle — 1 Standard Film Service, 617 Film Bldg. Cle — 2 R. G. Hill Ent. (See Pittsburgh Add.) Cle — 3 Skirboll Gold Seal Prods. Fihn Bldg. Cle — 4 Security Pictures Co., 514 Film Bldg. DALLAS, Tex. Dal — 1 Southern States Film, 302 S. Harwood St. Dal — 2 Creole Enterprises (See New Orleans Add.) Dal — 3 Southwest Film Corp., Fihn Bldg. Dal-4 Midwest Film Ex., 2111 Moser Av. Dal — 5 All Star Feature Films, Film Exch. Bldg. DENVER, CoL Den — 1 Mountain States Film Att, 2104 Broadway. Den — 2 Arrow Photoplays. 2040 Broadway. Den — 3 De Luxe Feature Film Co., 2020 Stout St., Denver, Colo., for territories of Colo., Utah, Wyo., Ariz., and New Mex. DETROIT, Mich. Dot — 1 Standard Film Service, Joseph Mack Bldg. Det — 2 Rex FDm Company, Joseph Mack Bldg. INDIANAPOLIS, Ind. Ind — 1 Celebrated Players Film Corp., 144 W. Vermont Street. Ind — 2 H. Lieber Company, 212 Wimmer Building. KANSAS CITY, Mo. KC — 1 Independent Film Co.. 117 West 17th St. LITTLE POCK, Ark. LR — I Homestate Film Co., 1114 W. Markham St. LOS ANGELES. Cal. LA — 1 All-Star Feature Dist., Inc., 915 S. Olive St. LOUISVILLE, Ky. Lou — 1 Big Feature Rights Corp., 22 1 So. Thiri St. MILWAUKEE. Wis. MU— 1 Celebrated Players Corp., 713 WeBc St, Mil — 2 Epic Film Attractions (See Chicago MS) MU — 3 Ludwlg Film Ex., Film Bldg. Mil — 4 Mid-West Distributing Co., Toy Bldg. MINNEAPOLIS. Minn. Min — 1 Friedman Film Corp., Film Excfaance BMc Hin — 2 F. & R. Film Co., Loeb Arcade Eldg. Min — 3 Celebrated Film Exchange, 206 Film B*change Bldg. MONTREAL, CAN. Mon — 1 Fihn De Luxe Co., 12 Mayor St. ■ NEW ORLEANS, La. NO — 1 Southern States Film Co., 616 Saratio#a NO — 2 Creole Enterprises, Inc., 1401 Tulana Am. NO — 3 M. D. Martin Attractions, 405 Dryadee W. NEW YORK CITY NY — 1 Commonwealth Film Corp., 7'29-7th Atb, NY — 2 A-1 FUm Exchange, 729-7th Ave. NEW YORK STATE NY— 1 Dependable Pict. Corp., 7219 7 Ave., N. Y. f, NY — 3 Capital Film Co., 729 Seventh Ave., N. Y. OMAHA, Nab. Oma — 1 Liberty Films Inc., 1514 Davenport It. PHILADELPHIA, Pa. Phi — 1 Masterpiece Film Att., 1329 Viae StrMC Phi — 2 D« Luxe Fihn Co., 1318 Vine Street. Phi — 3 Imperial Pictures, 1302 Vine Street. PITTSBURGH, Pa. Pit — 1 Federated Film Exchange, 1018 Porbea tt. PU 2 R. Q. Hill Enterpriaes. 1010 Forbea At. Pit — 3 Apex Film Service, 1026 Forbes Street. SALT LAKE CITY, Utah SLC — 1 Preferred Pictures Co., 52 Exchan»« PI SAK FRANCISCO. C«L SF — All-Star Fea. Dist., 209 Golden Gata A«». SF — 2 Progress Film Service, 177 Golden Gate AVa. ST. LOUIS, Mo. SL — 1 Columbia Pictures Corp., 3317 Olive St. SEATTLE. WartL Sea — 1 Western FOm Corp., 2014 Third Aviiaai. Sea — 2 Quality Pictures, 2O06 Third Ava^ TORONTO. Can. Tor — 1 Premier Films, Ltd., IS Richmond *t., K. WASHINGTON, D. C. Wash — 1 Trio Produc. 926 N. Jeraay Ava.. M. WWash — 2 Exhibitors FUm Each., 916 G St, N. M. FOREIGN RIGHTS, N. Y. CITY FR — 1 Simmons-Kahn Enterprises, 220 W. *2nA St. FR— 2 Inter Ocean Film Corp.. 218 W. 47th St.