Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000343 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000343
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 27, 1924 Page 33 Ibilers oft/^e Presented by Community International Corporation Produced in Italy with an American cast Based on the novel of the same name by VICTOR HUGO A DRAMA With a background of Mt. Etna's flaming lava, tempestuous seas and stormy love A tried and proved Box Office Success ! Stoiy: IN the Italian village of Amara, Captain Jean, a retired ship owner, lives with his daughter, Helene. His trusted skipper, Andre, returns from a voyage, and informs the Captain that he has discovered where new vessels can be bought cheaply. Thu will enable them to take care of the increasing business, and insure large profits. The Captain has not enough money to invest so heavily, but the villagers, with the exception of Sandro, a young fisherman who is in love with Helene, subscribe their savings to purchase the boats. Andre sails away with the money. After manv months his ship returns without Andre, whom the crew declares disappeared one night. The villagers blame Captain Jean for the loss of their money and it is with difficulty that the priest persuades them to wait a week before doing ansrthing rash. Sandro remembers having seen lava mud on Andre's shoes and decides to search the island of Formosos. There he discovers Andre and the missing money in a cave on the edge of the boihng lava. After a terrific fight Sandro overcomes Andre and wrests the money from him. He drags himself back to the village of Amara and arrives at Captain Jean's home just in time to save the old man from the fury of the unreasonable villagers. He hands over the money to Captain Jean, who restores it to its owners. Sandro slips quietly from the room. Helene runs after him and convinces him that his love is reciprocated. Thousands read the book — they'll want to see the picture Distributed by ASSOCIATED EXHIBITORS PATHE EXCHANGE Physical Distributors