Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000370 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000370
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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ge 60 Exhiottors Trade Review ENTERPRISE EXTRAORDINARY AcMevement ■ Watch for Bigger In this issue, Exhibitors Trade Review presents the most remarkable trade publication ever issued in the film industry. From cover to cover it is filled with material of intensely real value to the live exhibitor. That's the test of any motion picture paper. If it serves the exhibitor well it serves the industry well. Because the exhibitor's welfare and prosperity are the very foundations of the industry's progress. On that platform Exhibitors Trade Review is built and will continue to grow. Thini :s! In future issues, Exhibitors Trade Review will show you what a trade paper can accomplish for you, when geared to a high-speed program of service. You can not afford to miss a single issue. If you do you will miss opportunities and ideas worth big' money at the boxoffice. Nowhere else can you secure such value, and all for a trivial expenditure — less than 4 cents a week. Send the coupon today. Date. Exhibitors Trade Review 45 West 45th Street New York Enter my subscription for one year and mail your bill for $2. Name . . Theatre . Address