Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000555 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000555
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 27^ 1924 Page 233 Film Run 4 Momhs After Being Processed by Counsel! Method 1925's GREATEST GIFT To the Industry — e Counsell Film Process 1 — Doubles the Life Of Your Film! By Eliminating Scratches and Waxing of Films — Strengthening Sprocket Holes — Preventing Film From Becoming Brittle. 2 — Produces Steadier Pictures! By Keeping the Sprocket Holes Intact and Hence Holding the Film Firmly in Place. 3 — Produces Clearer Pictures! By Eliminating all Scratches, Holes, etc., From Appearing on the Screen. Film Run 4 Months Not Processed Six Months' Trial Under Severe Test BY LEADING PRODUCERS Has PROVEN This AND THE COST IS NOMINAL $1.50 Per Reel of 1000 Feet Present Satisfied Users FOX FILM CORP. UNIVERSAL FILM CORP. AUSTRALASIAN FILMS LTD. UNITED ARTISTS Counsell Film Process & Chemical Co, American Factory-Fort Lee, N. J. Foreign Factory-Sydney, Australia Main Office 236 West 55th Street. New York City