Exhibitor's Trade Review (Nov 1924 - Feb 1925)

January 3, 1925 Page 37 January Program for Century Abe Stern, vice-president of Century Comedies, announces that his company will release four two-reel comedies for the month of January, thru the Universal exchanges. They are "Looking Down," "The Aggravatin' Kid," "Her Daily Dozen" and "Taming the East." "Looking Down," stars Wanda Wiley and is a combination thrill-comedy production in which the beautiful and talented star does some of the best work of her career. "Looking Down" is one of the Georges Fouret stories. "The Aggravatin' Kid" and "Taming the West" are both Buddy Messinger pictures, satires on current popular feature productions. "Her Daily Dozen" is Edna Marian's third starring vehicle for Century. In it she displays her unusual ability as a comedienne as well as a perfect physique with which she performs many extraordinary stunts. Her second picture, "My Baby Doll," made especially for Christmas week, is making records for itself and Century comedies all over the country. * * * "Series on "Etiquette" What is expected to prove one of the most interesting feature subjects yet released by Pathe Review has just been put into production and deals with the subject of "Etiquette." That this subject possesses universal popular appeal is attested by the marvelous sale of books dealing with questions of etiquette. The material is to be presented in highly entertaining fashion with dashes of real humor that will make audiences laugh at their own violations of the social conventions while teaching them the principles of police conduct. "How to act when the parson visits at your home" and "Why the dog should not be fed at the family table" are among the demonstrations of the social code to be embodied in the series. The production will be released in six installments and while humorous devices will frequently be resorted to so that the principles of modern etiquette can be imparted without giving offense, every angle of this important subject will be covered authoritatively. The release of this feature series on "Etiquette" is in line with Pathe Review's recently adopted policy of issuing featurelength subjects in serial installments. Among the successful feature subjects already released by Pathe Review in weekly installments are "The History of Fashions," "Who Are Ihe White Indi&ns", "The Faunthorpe-Vernay Expedition to India" and "The Keep Fit Series." * * * New Title for Serial Pathe announces this week that the new serial now in the course of production on the West Coast under the tentative title of "The Girl Vigilante" has been permanently titled "Idaho." The picture is being produced in ten chapters by C. W. Patton from a story written by Theodore Burrell and adapted by Frank Leon Smith. The principal roles in the production are carried by Mahlon Hamilton and Vivian Rich. Others in the supporting cast are Frank Lackteen, Lillian Gale, W. T. Quinn, Roy E. Bassett, Fred DeSilva. News Reel Briefs International News No. 103 For added hox-office profits — Lloyd Hamilton Jonah Jones*' "Going East" "Killing Time" "Lonesome" "My Friend" "The Optimist" Interesting events in the news of the day — Cairo, Egypt — British and Egyptians in impressive tribute to memory of Sir Lee Stack, Sirdar of Egypt, assassinated by nationalist fanatic. 1 — Paris, France Good Morning" — Communist sympathizers extend enthusiastic welcome to Leonide Krassine, first Soviet Ambassador to France. 2 — In the garden of the former Imp e r i a 1 Russian Embassy. 3 — Gloucester, Mass. — This is "Sally, Queen of the Bootleggers," otherwise City Marshal John Parker in the guise which enabled him to land a band of rum peddlers in Jail. 4— Boston, Mass.— (Boston & Washington Only) Mrs. Calvin Coolidge, is honored with degree of Doctor of Laws at Boston University. 5 — -In Memoriam — Death calls Samuel Gompers, great American Labor leader, returning from visit to Mexico City — Breathes his Antonio, Texas, dying as he American soil. 6 — In the South Atlantic — (Omit Los Angeles & Boston) Gen. Pershing, enroute to South America on U. S. S. Utah, meets crew of the Margaret Weymas, rescued in storm at sea. 7 — Gen. Pershing and Capt. Johnston, skipper of the Utah. » — (N. Y. City & Los Angeles Only) Mrs. William Randolph Hearst, accompanied by Mrs. William Young, returns from Europe aboard the S. S. Majestic. 9 — Omaha, Neb. — (Omaha Only) Citizens pledge themselves to support air mail — Sign promise to send one letter daily by aerial route. 10 — Mayor Dallman signs. 'There are a lot of excellent gags in 'Jonah Jones' and they follow one another so closely the laughter is almost continuous. It struck the Chicago Theatre audii-nces just below the laugh line and they carried their chuckles clear out into the street. — EXHIBITORS HERALD (T. O. SERVICE) Crushed HAMILTON Jr. "THE SPICE OF THE PROGRAM" . A burlesque on New York's subway crowds that will hit 'em again in the same place — and harder. Written and Directed by Fred Hibbard last at wished. San on Ruth Hiatt in a scene from "Poor Butterfly," an Educational-Mermaid comedy directed and supervised by Jack White. Jay Belasco is also in the cast. 11 — Nashua, N. H. — (Boston Only) Main Street Bridge over Nashua River on Daniel Webster Highway, motor gateway to White Mountains, is destroyed by fire. N. Y. City — (Omit Philadelphia, Seattle, Portland & Spokane) Jungle beasts brought to "Life" in studio. James L. Clark preserves remarkable specimens for big game hunters in Manhattan's most extraordinary workshop. 1 — Monster gorilla shot in the African wilds. 2 — The dainty tootsies of the ponderous pachyderm. Philadelphia, Pa. — (Philadelphia Only) Lay cornerstone of Big Delaware river bridge. Gov. Pinchot officiates at ceremonies dedicating Philadelphia and Camden anchorages of great structure. 1 — Gov. Pinchot. 2 — Mayor Kendrick takes a hand. Seattle, Wash. — (Seattle, Portland & Spo■ kane Only) Dr. I. V. Cole teaches cops use of long bow so ■ that tear gas bombs attached to ?rr^ws may be shot at barricaded crooks. Los Angeles, Cal. — Reckless drivers beware Hoosegow on wheels. Lige Conley invents travelling trap for mussy motorists and demonstrates how it should work. 1 — Hey, Where's the fire? Where's the Fire! 2 — Speeding — to jail! 3 — Denver, Colo. — But the speed maniac who broke poor "Pal's" back sped off and escaped — A kind-hearted s u rgeon put him in a cast and "wheel chair." 4 — And today "Pal" is well on the road to recovery — soon he'll be hia usual Airdale self. Hollywood, Cal. — Movie horse heroes have their own dentist. Expert keeps film steeds' teeth in good shape and once in a while he yanks one out.