Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000657 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000657
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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A Box Office Stampede A T these theatres, among many others, "North of 36" has already ^ ^ broken all records: Rivoli, New York; Palace, Dallas; Criterion, Oklahoma City; Empire, San Antonio; and Metropolitan, Los Angeles. And in every city the critics either said it equaled or surpassed "The Covered Wagon" in merit. As for the small towns, here's what C. E. Jones, City Opera House, Uhrichsville, O., wrote to Exhibitor's Herald: "The best Western type picture ever produced. Patrons all told me how good it is. Holds the interest more than 'The Covered Wagon.' " "North of 36" was adapted by James Hamilton from the Saturday Evening Post novel by Emerson Hough, author of "The Covered Wagon." It's one of The Famous Forty— naturally! of 56 JACK HOLT ERNEST TORRENCE LOIS WILSON NOAH BEERY c4 n IRVIN WILL AT PRO D UCTION Meatber Motion Picture Producers & Distributors of America. Wilt H. Ha3rs, President, Published weekly by Exhibitors Review Publishing Corporation. Executive, Editorial Offices 45 West 4Sth St., New York City. Subscription $2.00 year. Entered as second-class matter, Aug. 25, 1922, at p ostoffice at East Stroudsburg, Pa., under act of March 3, 1879.