Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000663 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000663
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 10, 1925 Page EXHIBITORS CTmde REVIEW 9Af Business Paper of the Motion lecture Industry WILLARD C. HOWE, Editor H. K. CRUIKSHANK. Associate Editor LEN MORGAN, Kews Editor GEORGE T. PARDY. Reviews Editor JAMES A. CRON. Advertising Manager H. J. SCHT.EIER. Business Mpnager L. S. HARRIS, Equipment Manager CONTENTS January 10, 1925 EDITORIAL FEATURES People vs. Movies -a.:.-. 10 HIGHLIGHTS IN THE NEWS M. P. T. O. A. 1924 Review 12 German PRonucERs Want Protection 12 Praise for "Peter Pan" 15 Chadwick Reelected I. M. P. P. D. A. Head 17 Universal Gets Loan 17 What You Should Know About Taxes 20 F. N. Specials Honored 21 Manitoba Fights Amusement Tax 21 PICTORIAL PRESENTATIOri The Dancer Frontispirc The Tornado 28 East of Suez 32 REGULAR DEPARTMENTS Editorials ■. 18 Production Highlights : 25 Exhibitors Notes .' 27 Big Little Features 29 Independent Section 33 Showmanship 41 Box-Office Reviews 46 National Tie-Up Section 51 Projection Hints 63 Copyright 1924 by Exhibitors Reviev? Publishing Corporation. Geo. C. WilUams, President; Willard C. Howe, Vice President: F. Meyers, Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Building, 45 West Forty-fifth street. New York. Telephone Bryant 6160. Address all communications to Executive Offices. Published weekly at East Stroudsburg, Pa., by Exhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription rates, postage paid, per year United States $2; Canada $3: Foreign $6; single copies 20 cents. Remit by check, money order, currency or postage. WEST COAST REPRESENTATIVE, GRACE M. ADAIR, 1606 HIGHLAND AVENUE, HOLLYWOOD INMAIIt r STATION E. T. R. 45 West 45th Street. New York, broadcasting a word or two about the old year — a couple more about the new year — and a few about nothing in particiilar but just things genJ erally. The old year has packed up its troubles and taken them along with it. The new year will present a new crop of opportunities. If you have missed some of those that came along in 1924 it is time to forget the fact. Keep your eyes open for the 1925 yield. The man who lives in the past offers a sure indication that he is slipping or that his best days have passed. A youthful heart looks toward the future — and youth conquers all obstacles. The point IS — look forward, not backward. Remember that your lobby is your shop window. Through it you display the goods that you have for sale inside. Make the window attractive, but see to it also that the promise of your lobby is performed within your playhouse. Don't make a profession of pessimism. It will never get you anyw'here. It is always an optimist who accomplishes things for himself and the industry with which he is connected. No single word or quality will help yoii further and faster along the road to success than Enthusiasm. Be enthusiastic about your tsjork, your theatre and the industry of zvhich \ou are a part. One good thing to keep up your sleeve is a funny-bone. A sense of humor will help you over many a bad spot when you encounter one of life's rough roads. ~' You'll never gain a man's enmity by returning his smile. A smile is a lot like a fliwcr — it may look kinder foolish but it gets there just the same. You'll never learn to do any iceskating unless you get up every time you fall down. Apply this axiom to life generally and it will get you where you want to go.