Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000665 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000665
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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©C1B648036 EXHIBITORS GWe REVIEW 9le Business ^tper of the JiioHonJktunlndustrf NEWS AT A GLANCE I. E. Chad wick heis been reelected president of the Independent Motion Picture Producers euid Distributors Association. He will name a committee, in a few daySj to select a national leader for the Independents. •Sl^" »^ Universal has negotiated a $3,000,000 loan to take over the outstanding stock of Universal Pictures Corporation. The preferred stock issue, amouirting to 30,000 shares was taken over hy Shields & Co., ayid Dillon, Read & Co., prominent brokerage houses. * * * A nationwide meeting of theatre district managers and theatre managers of Famous Players Avill be held in Atlanta, Ga., on January 19 to 24 at which time some important business A^'ill be discussed, * * * There is a rumor afloat in Los Angeles that Joseph Schenck and Hunt Stromberg are negotiating for the purchase of the Thomas Ince plant. The studio is one of the best equipped in the country. * * * A. M. P. A.'s annual "Naked Truth Dinner" ' will be held at Hotel Astor on February 7. Sid Grauman, one of the world's greatest showmen, Avill come from the Coast to take charge of the presentation. Manitoba Exhibitors Association has opened a battle against the exorbitant Amusement Tax in Canada. Every exhibitor in the Manitoba district has been appealed to to lend aid. Motion Picture Theatre Owners of America, through President O'Toole reviews the past season and points out the amount of work accomplished by the organization and announces plans for 1925. * * The Nation's press is unanimous in its praise of "Peter Pan" which opened in theatres all over the country during Christmas week. Betty Bronson, the unknown, comes in for an unusual amount of praise. * ^if * Henry Bishop, Jersey City exhibitor, died on December 30 folloiving a motor accident. He oicnecl the Bishop Theatre in Hoboken and ivas erecting a new theatre in Jersey City. ^ ^ ^ Prospects for the repeal of the Neiv York censorship law are very bright. Governor Smith favors the repeal and it is thought enough members of the Assembly can be ijiduced to vote for the repeal to have the measure taken off the books. * * * Warner Bros. Pictures, Inc., have authorized an issue of 200,000 shares of Class A stock, bearing preferred accumulative dividends at the rate of $1.50 a share, payable quarterly.