Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000670 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000670
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 14 Exhibitors Trade Review Below, Neil Hamilton, who so capably portrays the character of the young German farmer in D. W. Griffith's latest triumph "Isn't Life Wonderful?" The picture deals with the condition of the German peasantry at this time. Above, a real joyous hymn of praise for the scant fare that forms the holiday meal. The potato crop is the sole savior of these people from the gaunt spectre of starvation constantly threatening them. To the right, Carol Dempster, the feminine lead, who in spite of every trouble continues in her love for life and asks the great question, "Isn't Life Wonder.'ul?" At the left love has finally triumphed. Here are the bride and groom and the mother. By persevering labor they have obviated all obstacles and now happily cross the threshold into a new life. To the right, be introduced to Lupin Lane, the famous comedian, who changes tears to laughter in United Artists' much praised drama "Isn't Life Wonderful?" "Isn't Life Wonderful?" A Whimsically Beautiful United Artists Production Which Radiates the Genius of D. W. Griffith.