Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000678 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000678
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 22 Exhibitors Trade Review First National gives a real party at their Eastern Studios during the production of "The Interpreter's House." The gathering included Doris Kenyon and Milton Sills. "Welcome, 1925," says Marguerite De La Motte, the beautiful Vitagraph star, implanting her well-wishes on the lips of Master Edwin Hubbell, "Wampas" baby. "No use of shouting when you can let the loud speaker do it," is De Mille's idea directing Paramount's "The Golden Bed." "Woof! Woof!" says the big dog to his nurse, George Ali who plays "Nana" in J. M. Barrie's "Peter Pan" produced by Paramount. B-etty Bronson (Peter Pan) is now making a daily personal appearance at both the Rialto and Rivoli Theatres. Huntley Gordon, Lionel Belmore and Bert Lytell try to set new styles for the natives of Tahiti who have always let it go with a few weeds, proving that East is not West, bearing out the Cosmopolitan Pictures' idea that "Never the Twain Shall Meet."