Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000791 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000791
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 24, 1925 Page 7 Right where she belongs! WANDA WILEY in her first Century Comedy, " Getting Trimmed", has been booked by the RIALTO THEATRE in the heart of Theatrical New York, where Broadway hits 42nd St. — week of January 18th. Her first three comedies have been booked over the entire LOEW CIRCUIT Booked by the finest theatres in the land! McVickers Theatre, Chicago Lubliner Trinz Circuit, Chicago Loew Circuit, New York Loew Theatre, Toronto Comerford Circuit, Philadelphia Grand Theatre, Pittsburgh Cameraphone Theatre, Pittsburgh Rialto Theatre, Des Moines American Theatre, Denver Pantages Theatre, Victoria, B. C. Rialto Theatre, Washington, D. C. Stratford Theatre, Chicago Proctor's Theatre, Albany, N. Y. Hippodrome Theatre, Cleveland Loew's Liberty Theatrs, Qeveland Loew's Ohio Theatre, Cleveland 52 TWO REEL COMEDIES A YEAR COMEDIES Released thm UNIVERSAL