Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page scan 000818 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000818
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 34 Exhibitors Trade Review RAYART ENLARGES N. Y. OFFICES Carpenters and painters have been at work since January 5 remodeling and enlarging the offices of Raj^art Pictures Corporation in the F. B. O. Building to take care of an increase in the executive staff. An enlarged department has been added, headed by Dorothy V. Cleveland, Rayart's Director of Advertising and Publicity. A new Film and Accessory Department has been created which will be under the supervision of Miss Ann Josephthal, formerly with Chadwick Pictures. The enlarged quarters will also mean increased space in the Rayart Accounting Department. Rayart, in line with its expansion policy, have also just opened new Western offices in Hollywood at 1442 Beechwood Drive, comprising a handsome suite which will be the headquarters for George Blaisdell, West Coast producing representative. TWO BIG ONES FOR FEBRUARY produced h GeorgeDlaisiiell] Diredei hy JackHaivey ^HE RIGHT CEORCELARKIN MARY BETH MILFOIiD MILBURN MORANTE and OLIVE KIR-BY One of I^yartjs Metropolitan Melodramas mmm W.RAY J0HN5TON presents REED HOWES MILDRED HARRIS in A HABRYJ. BROWN . PRODUCTION RAYART PICTURES CORPORATION 723 Seventh Avenue, New York Rayart Foreign Distributor: RICHMOUNT PICTURES, Inc. HINES PROGRESSING AS "CRACKER JACK" Excellent progress on Johnny Hines' latest, "The Cracker Jack," is reported in a wire from C. C. Burr, who is at Miami with the star and cast. According to C. C. Burr, approximately one hundred and fifty exterior scenes have already been taken in the South since their arrival on January 4. Most of these scenes were taken "on the outskirts of Miami where the entire facilities of the community have been placed at the disposal of the producing company. Especiallj' noteworthy is the fact that the complete Orange Brooks factory has been turned over to the company for filming those sequences that call for shots in the interior of a pickle factory. Permission has also been obtained from the executives of the factory to completely repaint the outside of the building with the script name of Perkin's Pickles prominently displayed. "COMIN' THRU THE RYE" "Comin' Thru' the Rye" has been purchased by Messrs. Cranfield & Clarke, Inc., who mean to spare no expense ;n tne cutting and titling of ths film, with the endeavor to make it one of the season's biggest bets. Cranfield & Clarke, Inc. HAVE Flora Le Breton IN SouFs Awakening" Get it at the following exchanges. Other territories are open. Key Nos. — NY-'Z, Chi-6, Det-2, Phi-3, Min-4, Bcs-2. SL-2, Pit-4. Cranfield & Clarke, Inc. 729 Seventh A\e., New York \ Where to Book Them! A Selected Active List of Independent Exchanges Listed alphabetically by key-cities and presented for abbreviating purposes in the advertising of national distributors so any exhibitor may quickly locate the nearest exchange to his town which handles any independent release. For example: When a national distributor advertises "Phi — 2" in his list of exchanges, any exhibitor in Western Pennsylvania or Southern New Jersey can readily understand by referring to this list that the Philadelphia exchange mentioned is the "De Luxe Film Co., at 1318 Vine St." ALBANY, N. Y. Alb — 1 First Graphic Exchanges, 656 Broadway. ATLANTA, Ga. Atl — 1 Southern States Film Co., 87 Walton St. Atl — 2 Creole Enterprises, (See New Orleans Add.) BALTIMORE, Md. Bal — 1 Art Film Service, 228 No. Gay Ctreet. BOSTON, Mass. Bos — 1 Independent Films, 10 Piedmont Street. Bos — 2 Cosmopolitan Film Co., 14 Piedmont So. Bos — 3 McConville & Montague, 12 Piedmont St. Bos — 4 American Fea. Fihn Co., 37 Piedmont St. BUFFALO, N. Y. Buf — 1 First Graphic Exchanges, 257 Franklin St. CHICAGO, III. Chi — 1 Celebrated Play'rs Corp. 810 S. Wabash Av. Chi — 2 Epic Film Attractions, 808 S. Wabash Ave. Chi — 3 Renown Pictures, Inc., 806 S. Wabash Ave. Chi — 4 Film Classics Ex., 831 So. Wabash Ave. Chi — 5 Greiver Prod., Chicago, 831 S. Wabash Av. Chi — 6 Security Pictures, 808 S. Wabash Ave. CINCINNATI. Ohio Cin — 1 Standard Film Serv., Broadway Film Bldg. Cin— "2 R. G. Hill Ent. (See Pittsburgh Add.) CLEVELAND, Ohio Cle — 1 Standard Film Service, 617 Film Bldg. Cle — 2 R. G. Hill Ent. (See Pittsburgh Add.) Cle— 3 Skirboll Gold Seal Prods., Film Bldg. Cle — 4 Security Pictures Co., 514 Film Bldg. DALLAS, Texas Dal — 1 Southern States Fihn, 302 S. Harwood St. Dal — 2 Creole Enterprises (See New Orleans Add.) Dal — 3 Southwest Film Corp., Film Bldg. Dal — 4 Midwest Film Ex., 2111 Moser Ave. Dal — 5 All Star Feature Films, Film Exch. Bldg. DENVER, Col. Den — 1 Mountain States Film Att., 2104 Broadway. Den — 2 Arrow Photoplays, 2040 Broadway. Den — 3 De Luxe Feature Film Co., 2020 Stout St. Denver, Colo., for territories of Colo., Utah, Wyo., Ariz., and New Mexico. DETROIT, Mich. Det — 1 Standard Film Service, Joseph Mack Bldg. Det — 2 Rex Film Company, Joseph Mack Bldg. INDIANOPOLIS, Ind. Ind— 1 Celebrated Players Fihn Corp., 144 W. Vermont Street. Ind — 2 H. Lieber Company, 21'2 Wimmer Building. KANSAS CITY. Mo. KC— 1 Independent Film Co., 117 West 17th St. LITTLE ROCK, Ark. LR — 1 Homestate Film Co., 1114 W. Markham St. LOS ANGELES, Cal. LA — 1 All-Star Feature Dist. Inc., 915 S. Olive St. LOUISVILLE, Ky. Lou— 1 Big Feature Rights Corp., 221 S. Third St. MILWAUKEE, Wis. Mil — 1 C^elebrated Players Corp., 713 Wells St. Mil — 2 Epic Film Attractions (See Chicago Add.) Mil — 3 Ludwig Film Ex., Film Bldg. Mil — 4 Mid-West Distributing Co., Toy Bldg. MINNEAPOLIS, Minn. Min — 1 Friedman Film Corp., Film Exchange Bldg. Min — 2 F. & R. Film Co., Loeb Arcade Bldg. Min — 3 Celebrated Film Exchange, 1206 Fihn Exchange Bldg. Min — 4 Advance Pictures, 306 Film Exch. Bldg. MONTREAL, CAN. Mon — 1 Film De Luxe Co., 12 Mayor St. NEW ORLEANS, La. NO — 1 Southern States Film Co., 616 Saratoga St. NO — 2 Creole Enterprises, Inc., 1401 Tulana Ave. NO — 3 M. D. Martin Attractions, 405 Dryades St. NEW YORK CITY NY — 1 Commonwealth Film Corp., 729-7th Ave. NY — 2 A-1 Film Exchange, 72C-7th Ave. NEW YORK STATE NY — 3 Dependable Pict. Corp., 729-7th Ave. N. Y. NY — 4 Capital Film Co., 729 Seventh Ave., N. Y. OMAHA, Neb. Oma — 1 Liberty Fihns Inc., 1514 Davenport St PHILADELPHIA, Pa. Phi — 1 Masterpiece Film Att., 1329 Vine Street. Phi — 2 De Luxe Film Co., 1318 Vine Street. Phi — 3 Imperial Pictures, 1302 Vine St. PITTSBURGH, Pa. Pit — 1 Federated Film Exchange, 1018 Forbes St. Pit— '2 R. G. Hill Enterprises, 1010 Forbes St. Pit — 3 Apex Film Service 1026 Forbes St. Pit — 4 Standard Film Exch. 1030 Forbes St. SALT LAKE CITY. Utah SLC — Preferred Pictures Co., 52 Exchange PI. SAN FRANCISCO. Cal. SF — 1 All-Star Fea. Dist., 209 Golden Gate Ave. SF 2 Progress Film Service, 177 Golden Gate Av. ST. LOUIS, Mo. SL— 1 Columbia Pictures Corp., 3317 OUve St. SL — 2 Sam Warner, United Film Exchange 3314 Lindel Blvd. SEATTLE, Wash. Sea— 1 Western Film Corp., 2014 Third Avenue. Sea— 2 Quality Pictures, 2006 Third Avenue. TORONTO, CAN. Tor— 1 Premier Fihns, Ltd., 15 Richmond St., E. WASHINGTON, D. C. Wash— 1 Trio Produc. i926 N. Jersey Ave., N. W. Wash — 2 Exhibitors Film Exch., 916 G St., N. W. FOREIGN RIGHTS, N. Y CITY FR— 1 Simmons-Kahn Enterprise, 2'20 W. 42nd St. FR 2 Inter Ocean Film Corp., 218 W. 47th bt.