Exhibitor's Trade Review (Nov 1924 - Feb 1925)

January 31, 1925 Pap 29 "WHO CARES" READY FOR PRODUCTION Columbia Pictures Corp. announces that they have everything ready for production on their forthcoming picture, "Who Cares," which is a film version of Cosmo Hamilton's novel of the same name. The cast is an unusually large one and includes a number of well known names. Among them are Dorothy Devore, William Haines, Wanda Hawley, Beverly Bayne, Charlie Murray, Lloyd Whitlock, Vera Lewis, Ralph Lewis, William Austin, Vola Vale and Carrie Clark Ward. David Kirkland will be at the business end of the megaphone. The continuity was written by Douglas Doty, well known for many years as editor and scenarist among many large producing companies. Walter Anthony is writing the titles and the photography will be in the hands of Allen 'Thompson. "Who Cares" will be the sixth of the Columbia Series which includes such well known successes as "The Foolish Virgin," "The Price She Paid," "The Midnight Express," "One Glorious Night." * ❖ * CARLOS TO PRODUCE EIGHT THIS YEAR A. Carlos, President of the Carlos Productions, has planned eight productions for his star, Richard Talmadge, this year. Exhibitors throughout the United States have been loud in their praise of this dynamic screen personality who within a shortperiod of time has become the ideal of clean American mandhood as personified on the screen. "We have received letters and telegrams from people all over the world who have begged us to give them more Richard Talmadge pictures during the year," said Mr. Carlos. "To keep faith with the public we have mapped out a series of eight productions that will bring Richard Talmadge to the top rung of the screen ladder of popularity." Mr. Carlos said that in "Jimmy's Millions," a feature just completed from an original story by John A. Moroso, to be released on February 1st, Richard Talmadge shows a dramatic ability which, coupled with his athletic proclivities, akes this picture one of the best of his screen career. Mr. Carlos leaves for Europe on the S. S. Olympic on Saturday, January 24, a six weeks' trip to close contracts for the foreign rights of his Talmadge productions. GOOD ACCESSORIES FOR HINES PICTURE C. C. Burr, managing director of East Coast Films, has inaugurated a policy of co-operation and service with the independent exchanges handling "The Speed Spook," "The Early Bird," and "The Cracker Jack," that is at once a radical departure and an innovation that augurs well for the producing company and the entities handling the Johrmy Hines features. This policy, which was first tried in conjunction with "The Speed Spook," entails the supplying of all exchanges with free printed matter, such as broadsides, circulars, teaser cards, exploitation -sheets and mailing matter in quantities sufficient for each exchange to cover its exhibitor ligts on the Johnny Hines features. Each piece of copy originated by Burr's advertising and publicity department, and put on the press, is so designed as to have both exchange and exhibitor appeal, with the result that the bookings already in on the three Hines pictures supercede that of any other series made by Hines for C. C. Burr. It was Burr's intention originally to supply this printed matter gratis on "The Speed Spook" alone, but so well did the policy work out on this feature that the producer decided to make this service an established policy on all of the Johnny Hines features, with the result that the policy has come to, stay. The exchanges handling the Hines product have nothing but praise for Burr's farsighted policy since it has been the means of lining up exhibitor dates in quicker time than has ordinarily been the case on any other series made for the independent market. To date each of the exchanges has received six pieces of mailing matter on "The Speed Spook," five on "The Early Bird" and three on "The Crackgr Jack," with at least three more to come on this latter feature, which is now in production at Miami. ANOTHER RED HEAD COMEDY READY Frank A. Nankivell, the cartoonist whose work has ben syndicated in newspapers throughout the country, has , finished the fifth of the Redhead Comedies, cartoons in color, for Sering D. Wilson & Company. Associated with Mr. Nankivell in the creation of these funny novelties for the screen are W. E. Stark and "Hutch," artists who are equally prominent as comic pen and ink men. This last Redhead Comedy is "Napoleon Not So Great." The comedies are filmed in color by the William V. D. Kelley process. Where to Book Them! A Selected Active List of Independent Exchanges Listed alphabetically by key-cities and presented for abbreviating purposes in the advertising of national distributors so any exhibitor may quickly locate the nearest exchange to his town which handles any independent release. For example: When a national distributor advertises "Phi — 2" in his list of exchanges, any exhibitor in Western Pennsylvania or Southern New Jersey can readily understand by referring to this list that the Philadelphia exchange mentioned is the "De Liute Film Co., at 1318 Vine St." ALBANY, N. Y. Alb — 1 First Graphic Exchanges, 656 Broadway. ATLANTA, Ga. Atl — 1 Southern States Film Co., 87 Walton St. Atl — 2 Creole Enterprises, (See New Orleans Add.) BALTIMORE, Md. Bal — 1 Art Film Service, 228 No. Gay Ctreet. BOSTON, Mass. Bos — 1 Independent Films, 10 Piedmont Street. Bos — 2 Cosmopolitan Film Co., 14 Piedmont So. Bos — 3 McConville & Montague, 12 Piedmont St. Bos — 4 American Fea. Film Co., 37 Piedmont St. BUFFALO, N. Y. Buf — 1 First Graphic Exchanges, 257 Franklin St. CHICAGO, 111. Chi — 1 Celebrated Play'rs Corp. 810 S. Wabash Av. Chi — 2 Epic Film Attractions, 808 S. Wabash Ave. Chi — 3 Renown Pictures, Inc., 806 S. Wabash Ave. Chi — 4 Film Classics Ex., 831 So. Wabash Ave. Chi — 5 Greiver Prod., Chicago, 831 S. Wabash Av. Chi — 6 Security Pictures, 808 S. Wabash Ave. CINCINNATI. Ohio Cin — 1 Standard FUm Serv., Broadway Film Bldg. Cin— ^2 R. G. HUl Ent. (See Pittsburgh Add.) CLEVELAND, Ohio Cle — 1 Standard Fihn Service, 617 Film Bldg. Cle — 2 R. G. HiU Ent. (See Pittsburgh Add.) Cle— 3 SkirboU Gold Seal Prods., Film Bldg. Cle — 4 Security Pictures Co., 514 Fihn Bldg. DALLAS, Texas Dal — 1 Southern States Film, 302 S. Harwood St. Dal — 2 Creole Enterprises (See New Orleans Add.) Dal — 3 Southwest Film Corp., Film Bldg. Dal — 4 Midwest Film Ex., 2111 Moser Ave. Dal — 5 All Star Feature Films, Film Exch. Bldg. DENVER, Col. Den— 1 Mountain States Film Att., 2104 Broadway. Den — 2 Arrow Photoplays, 2040 Broadway. Den — 3 De Luxe Feature Film Co., 2020 Stout St. Denver, Colo., for territories of Colo., Utah, Wyo., Ariz., and New Mexico. DETROIT, Mich. Det — 1 Standard Film Service, Joseph Mack Bldg. Det — 2 Rex Film Company, Joseph Mack Bldg. INDIANOPOLIS, Ind. Ind— 1 Celebrated Players Film Corp., 144 W. Vermont Street Ind — 2 H. Lieber Company, 21*2 Wimmer Building. KANSAS CITY. Mo. KC— 1 Independent Film Co., 117 West 17th St. LITTLE ROCK, Ark. LR_1 Homestate Film Co.. 1114 W. Markham St. LOS ANGELES, Cal. LA 1 AU-Star Feature Dist. Inc., 915 S. Olive St. LOUISVILLE. Ky. Lou— 1 Big Feature Rights Corp., 221 S. Third St. Mil— 1 Mil— 2 Mil— 3 Mil — 4 Min — 1 Min— 2 Min — 3 Min Mon — 1 NO— 1 NO— 2 NO— 3 MILWAUKEE, Wis. Celebrated Players Corp., 713 Wells St. Epic Film Attractions (See Chicago Add.) Ludwig Film Ex., Film Bldg. Mid-West Distributing Co., Toy Bldg. MINNEAPOLIS, Minn. Friedman Film Corp., Film Exchange Bldg> F. & R. Film Co., Loeb Arcade Bldg. Celebrated Film Exchange, 506 Film Exchange Bldg. Advance Pictures, 306 Fihn Exch. Bldg. MONTREAL, CAN. Film De Luxe Co., 12 Mayor St. NEW ORLEANS, La. Southern States Film Co., 616 Saratoga St.Creole Enterprises, Inc., 1401 Tulana Ave, M. D. Martin Attractions, 405 Dryades St NEW YORK CITY NY — 1 Commonwealth Film Corp., 729-7th NY — 2 A-1 Film Exchange, 729-7th Ave. Ave. NEW YORK STATE NY— 3 NY— 4 Dependable Pict. Corp., 729-7th Ave. N. Capital Fihn Co., 729 Seventh Ave., N. Y, Y. OMAHA, Neb. Oma — 1 Liberty Films Inc., 1514 Davenport St. PHILADELPHIA, Pa. Masterpiece Film Att., 1329 Vine Street. Phi— 1 Phi— 2 Phi— 3 De Luxe Film Co.. 1318 Vine Street. Imperial Pictures, 1302 Vine St. PITTSBURGH, Pa. Pit — 1 Federated Film Exchange, 1018 Forbes St. Pit— '2 R. G. Hill Enterprises, 1010 Forbes St. Pit — 3 Apex Film Service 1026 Forbes St. Pit — 4 Standard Film Exch. 1030 Forbes St. SALT LAKE CITY. Utah SLC — Preferred Pictures Co.. 52 Exchange PI. SAN FRANCISCO, Cal. SF — 1 All-Star Fea. Dist., 209 Golden Gate Ave. SF — 2 Progress Film Service. 177 Golden Gate Av. ST. LOUIS, Mo. SL — 1 Columbia Pictures Corp., 3317 OUve St. SL — 2 Sam Warner. United Fihn Exchange 3314Lindel Blvd. SEATTLE, Wash. Sea — 1 Western Film Corp.. 2014 Third Avenue. Sea — 2 Quality Pictures. 2006 Third Avenue. TORONTO. CAN. Tor — 1 Premier Films. Ltd.. 15 Richmond St.. E. WASHINGTON. D. C. -1 Trio Produc. |926 N. Jersey Ave.. N. W. -2 Exhibitors Film Exch., 916 G St., N. W. FOREIGN RIGHTS, N. Y. CITY Simmons-Kahn Enterprise. 250 W. 42nd St Inter Ocean FUm Corp.. 218 W. 47th St. WashWash FR— 1 FR— 2