Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000956
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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38 Exhibitors Trade Review Blanche Mehaff-ey, one of Hal Roach's luminaries who is being co-starred with Glenn Tryon in Pathe comedies. One of her latest was "The Wages of Tin." NEW CENTURY FILM "The Aggravatin' Kid." a two-recler with Milliard Karr and Buddy Messinger in the leading roles, is the current Century Comedy release through all Universal exchanges. It was directed by Edward I. Luddy, one of Century's leading gag men and comedy makers. He has made several of the recent Wanda Wiley successes. In "The Aggravatin' "Kid," Lucille Hutton plays the leading feminine role. The comedy is a hilarious take-ofif on the antics of two rivals for the attention of a girl. A pair of joy-chasing parents in the girl's home help to complicate the affair. The situations are humorous and the laughs frequent. "SPORTLIGHT" UNIT STARTS FOR BERMUDA Headed by John L, Hawkinson a company of players sailed Saturday on the Bermuda Steamship Line for the Bermudas to make scenes for Grantland Rice's "Sportlight" series released by Pathe. In addition to his cameramen and technical staff Mr. Hawkinson is bringing with him a troup of champion lady swimmers They consist of Aileen Riggin, Helen V/aiwright, Gertrude Ederle, Helen Meany, and yirginia \'\ hitemack. The above mentioned girls are all aquatic champions and films they make will be based on water sports. Grantland Rice's "Sportlight^" are fast becoming the leader in the field of one-reel ix)\'clties. Based on various sports, these liroductions to date have covered almost every phase of sporting life. P'ollowing his return from the South Mr. Hawkinson plans a trip to the Coast for production work there. HAL ROACH SIGNS WHITIES AND GRANT Two important long term contracts were signed last week on the Hal Roach lot which assures the Pathe organization the appearance of Marjorie Whities and Katherine Grant in the comedies released by this organization for many months to come. Marjorie Whities is a comparatively new comer to the screen and is a product of the State of Missouri, having been born in Cassville in 1903. Her first work in pictures vras with Douglas Fairbanks in "Robin Hood," in which she took a small part. It was following her work in Cecil B. DeMille's "The Golden Bed," that it was decided to put the dark haired girl under contract to appear in Hal Roach comedies. Katherine Grant began her screen work a short time ago as an extra in an "Our Gang" comedy, and since that time has been forging to the front. Her blonde hair and blue eyes made an instant hit in the Hal Roach pictures. Miss Grant is by no means new to the acting profession, in fact, she was bom in it. Her father and mother are both members of the profession, so she comes by her talents naturally. Harry Langdon is a lamb among a pack of wolves in his latest picture, "Boobs in the Wood" which Mack Sennett made for Pathe. It is a howl and will please. Wanda Wiley, the charming and scintillating star of Century comedies is taking lessons in self-defense. Century comedies are released through Universal exchanges. CAST FOR SENNETT FILM An interesting cast is at work this week on the Mack Sennett lot in a new two-reel comedy being directed by Eddie Cline. Alice Day is being featured in the picture, with Raymond McKee playing the male lead. Barbara Tennant, one of the foremost dramatic actresses of the screen, has an important role, and "Sunshine" Hart and Jack Cooper complete the cast. With the return of Madeline Hurlock from a hoHday vacation spent with her folks in Federal sburg, Maryland, work has been started by Director Del Lord on a new comedy with Miss Hurlock as the leading comedienne. Miss Hurlock while in the East scoured the shops for the latest things in vamping equipment. In addition to this, two comedies were completed this week on the Mack Sennett lot featuring Ralph Graves. Prints of these comedies are now being rushed East to the Pathe Home Office. The first, picture was directed by Eddie Cline under the title of "The Beloved Bozo," and carries a supporting cast consisting of Alice Day, Marvin Lobach, Vernon Dent, William McCall and Eugene Gilbert and Art Rowlands. The second Ralph Graves comedy, "Bashful Jim," also directed by Eddie Cline, has Alice Day, William McCall and Marvin Lobach in the cast. EDUCATIONAL NEWS Two Mermaid Comedies, one Hamilton, one Juvenile and one Christie Comedy will head the Educational Film Exchanges, Inc., releasing schedule for the month of Februuary with a selection of single reel comedy and novelty reels forming the support. The month will also mark the inauguration of a new series on Educational's program, in "Judge's Crossword Puzzles," which will be released, one each week. The first week of the month will present the Mermaid Comedy "Step Lightly" with Lige Conley in the leading role and with Ruth Hyatt, Otto F"ries and Peg O'Neill in support. "Weak Knees," a Cameo Comedy with Cliff Bowes and Virginia Vance, is tha single reel comedy for the week. "Hooked," starring Lloyd Hamilton, will lead the releases for the week starting Feb. 8. This is one of the most pretentious comedies Hamilton has made this season. It was filmed, for the most part, aboard an o^^f^ti