Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
000957
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 7, 1925 Page 39 liner ,and many novel and original gags have been incorporated in the two reels. "He Who Gets Sacked," one of the releases of the Earl Hurd Pen and Ink Vaudeville series in cartoon, will be the single reel for the week. The week of Feb. 15 will present two tworeel comedies, a Christie and a Juvenile. The Christie Comedy will be "Sea Legs/' with Neal Burns and Vera Steadman in the leading roles. "Wild Cat . Willie," with Jack McHugh and the popular juvenile cast will be the other two reeler for the week, while "Have a Heart," a Cameo Comedy with Cliff Bowes and Virginia Vance will complete the week. FOUR COMPANIES AT WORK FOR CENTURY Production at the Hollywood studios of the Century Film Corporation, is booming, according to advices just received from Julius Stern, president of the corporation, who, now is directing the making of Century Comedies on the Coast. Four comedy companies are now at work, making films starring the four Century stars who are slated to make pictures under Century's new star series plans. These four stars are Wanda Wiley, Edna Marian, Al Alt and Edward Gordon. The four directors now at work are Edward I.. T-uddy, William Watson, Charles Lamont and Noel Smith. Luddy is directing Wanda Wiley in a tworeeler entitled "Her Lucky Leap." Whitney Raymond, Joe Bonner and Max Ascher are in the cast. This picture will be completed in a few days and the Wanda Wiley company will be ready to start on that star's next picture, "Met by Accident." William Watson is putting the finishing touches on the Edna Marian comedy, "Plain Luck," a hilarious two-reeler which shows the little blonde comedienne in a series of new screen mishaps. Thomas Lamont is just beginning work on a new Al Alt comedy with Hilliard Karr, Century's fat comedian, in the chief supporting role,. It is called "A Leadpipe Cinch," and will be a take-off on a plumber's adventures. The humorous situations are promised to appeal to people who own their homes and who have plumbing difficulties in. their apartments. The fourth Century company now at work is the Noel Smith unit. That director is handling Edward Gordon in a new comedy called "For Hire." Eddie Gordon is the latest star added to the Century release program. He is a recruit from the vaudeville field and his first work for Century was so promising that he was signed up as a star. "For Hire" promises to be a laugh riot, according to reports from the Coast, News Reels in Brief ^''ox News Vol. 6 No. 33 Came/-\ COMEDIES V>/ Boston, Mass., — To relieve the monotony of winter in the barns, horses of State Cavalry have a daily snow frolic. Picture Paragraphs in the Day's News. Boris, another Russian Orand Duke and cousin of late Czar, visits U. S. ..NTew York City. — The high and the lowly mourn the passing of Thomas J. Foley, long a leader in Tammany. Miami, Fla. ■ — Aquatic sports season and "Al" White, the Olympic diving champ, does a few fancy flips. Boston, Mass. — Statue of Laddie Boy is being molded from pennies of newsboys as a memorial to Harding. Balboa, Canal Zone. — The Japanese Man O''War I d z u m o , carrying 200 midshipmen, pays visit to the I'anama Canal. Rich mond, Va. — Camera catches the sly thief victimizing camps of tourists and reveals he is a little chipmunk. Summer in the West: Winter in the East: Girls in San Francisco bask in balmy breezes at King Neptune's court. Philadelphia— Intrepid workmen "spin" giant cables for bridge over Delaware, world's largest suspension. Hialeah, Fla. — 18,000 racing fans see Corinth win feature at opening of Miami Jockey Club's season. International News No. 8 Shepperton, England — Flooded rivers wipe out English villages. Thames on annual rampage overflows banks and invades "Have A Heart" "Weak Knees" "The Mad Rush" "Have Mercy" "Cut Loose" "Watch Your Pep" TI HE same standards of entertainment qualit / are maintained in the single-reel Cameo Comedies that are so apparent in Educational's longer fun subjects. No other series of onereel comedies has ever won a more nearly unanimous verdict of approval from exhibitors. Careful and intelligent direction, fine acting by such popular players as Cliff Bowes and Virginia Vance, and a wealth of fast action and laughs make Cameo Comedies a reliable asset whenever the program calls for a comedy of this brief length. "Empty Heads" "Go Easy" "NoFooling" "Desert Blues" "Cheer Up" "Don't Fail" Neal Burns is after the crown relinquished by Benny Leonard in "Easy Pickin's," a new Educational-Christie comedy which was directed by Harold Beaudine. gardens of bungalow colony. 1. Brecon, Wales — Conditions are more serious in the Welsh mountains, where the Brecon river runs wild and the streets become raging torrents. Seattle, Wash. — Boxer climbs giant trees to keep in training. "Bearcat" Bercot usually starts his day with a little track work on the huge logs. 1. Up a turing flr. 2. Then the real thrill. Armies of science gather to study total eclipse of sun from ground and air. (An International Special.) 1. At all advantageous points astronomers are preparing delicate instruments of observation, for much scientific theory is to be proved or disproved. 2. New Haven, Conn. — On the grounds of the Yale University Professor Ernest W. Brown makes ready to test the Einstein hypothesis of light. 3. A temporary camera to be equipped with a lens of 6S-foot focus with which the corona will be photographed. 4. Photographs are obtained by reflecting the telescopic image into a monster camera. 5. One of the massive observatory telescopes through which science will study the eclipse. 6. How the eclipse will appear to observers at Buffalo, N. Y.; photo-diagram. 7. "Crossing the Hudson" in the vicinity of Poughkeepsie, N. Y. 8. As the phenomena will appear to New Yorkers wlien total darkness descends for two minutes upon the busy metropolis. International snapshots from the news of the day. Cairo, Egypt — Swarm of Egyptian police prevent student followers of exPreinier Zaghloul from staging anti-British demonstrations. 1. St. Louis, Ma. — Latest in milady's footwear show at style show for country's shoe buyers. 2. Pumps may be the style but some of these go all the way up to the shoulder. 3. Cabinet changes — New Year brings unexpected shifts in personnel of President's private council — Secretary of States Hughes resigns to recoup personal fortunes. 4. Frank B. Kellogg, Ambassador to the Court of St. James, succeeds Mr. Hughes as Secretary of States. .'5. Charles B. Warren, former Ambassador to Mexico, is named Attorney-General to succeed Harlan F. Stone, appointed to Stipreme Court. 'Frisco, Cal. — Canaries require brains to get jobs on stage. Birds (not cliiol<ens) must pass intelligence tests to land in chorus trained by Miss C. E. Ramsey. 1. "See-saw, Marjorie Canary." 2. Being yellow, he attempts suicide. 3. To the liospital. 4. Ought to have chains on. 5. Grand finale. Quebec, Canada — ice breakers free Great Lakes shipping from King Winter's fiozen grasp. 1. Steel-bowed cutters sniasli tlieir way through the ice fields in an effort to keep open the waterway.