Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Page 66 Exhibitors Trade Review NEW ORLEANS WANTS BIBLICAL FILM AGAIN So successful was the ten-day run of "After Six Days," the massive Artclass Biblical feature, at the Tudor Theatre, New Orleans, La., early in January, that Manager J. Eugene Pearce has re-booked the attraction for a week's showing in April, barely two months after the orginal presentation, according to an announcement by Louis Weiss, executive head of Weiss Brothers' Artclass Pictures Corporation. The picture opened to first class business on Januarj' 10th, an intensive advance exploitation campaign having been put on by Manager Pearce, who used more than two hundred twenty-four sheets alone in billing New Orleans and surrounding territory, and this steadily increased in volume right up to the last day. EDITH THORNTON — in — "ON PROBATION" Has Been Acclaimed the New Yearns Smartest Society Comedy Drama A Most Convincing and Unusual Story of Fine Entertainment Value for the Masses. Book It From the Franchise Holder in Your District A WILLIAM STEINER PRODUCTION 220.W. 42nd St., New York Qty Jans Denies Independents Fall Short on Exploitation Material IN a recent issue of a theatrical weekly the statem'ent was made that few, if any, of the independent producers supplied the proper accessories for the exploitation of their pictures. Herman F. Jans, president of Jans Productions, Inc., rises to remark that in his case at least this is far from being true, inasmuch as both of the two pictures he has already completed in his series of six have just about everything that the exhibitor could possibly want to put them over. On both "Playthings of Desire" and "The Mad Dancer" there are available twenty-four sheets, six-sheets, two three-sheets and two one-sheets. Hand painted lobby displays and framed come six in a set on each feature and there are sets of ten colored lobby displays on each production. In the matter of cuts and mats there are a variety of one, two and three column star and scene layouts in screen suitable for newspaper use, as well as five advertising layouts for both pictures. In addition to this, each feature has a series of four teaser cuts. National tie-ups have been arranged. On "Playthings of Desire" the publishers of the book have issued a photoplay edition, while on "The Mad Dancer" the manufacturers of the Ann Pennington Rosette Hose are cooperating on window displays, etc. Other tie-ups of equal values are being arranged from time to time. Both "Playthings of Desire" and "The Mad Dancer" have the benefit of comprehensive press books, prepared by newspapermen and advertising experts, and in them are additional type set advertising layouts, exploitation ideas and stories, shorts and reviews. * * * Independent Flashes Bill Cody's fourth "The Fighting Sheriff," has already been completed and it only remains for the film to be finally cut and titled for it to be ready for release. * * * Ewart Adamson has cast his fortunes and his typewriter with the C. B. C. contingent, according to Harry Cohn. Where to Book Them! A Selected Active List of Independent Exchanges Listed alphabetically by key-cities and presented for abbreviating purposes in the advertising of national distributors so any exhibitor may quickly locate the nearest exchange to his town which handles any independent release. For example : When a national distributor advertises "Phi — 2" in iiis list of exchanges, any exhibitor in Western Pennsylvania or Southern New Jersey can readily understand by referring to this list that the Philadelphia exchange mentioned is the "De Luxe Film Co., at 1318 Vine St." ALBANY. N. Y. Alb — 1 First Graphic Exchanges, 656 Broadway. ATLANTA, Ga. Atl — 1 Southern States Film Co., 87 Walton St. Atl — 2 Creole Enterprises, (See New Orleans Add.) BALTIMORE, Md. Bal — 1 Art Fihn Service, 228 No. Gay Ctreet. BOSTON, Mass. Bos — 1 Independent Films, 10 Piedmont Street. Bos — 2 Cosmopolitan Film Co., 14 Piedmont So. Bos — 3 McConville & Montague, 12 Piedmont St. Bos — 4 American Fea. Film Co., 37 Piedmont St. BUFFALO, N. Y. Buf — 1 First Graphic Exchanges, 257 Franklin St. CHICAGO, 111. Chi — 1 Celebrated Play'rs Corp. 810 S. Wabash Av. Chi — 2 Epic Film Attractions, 808 S. Wabash Ave. Chi — 3 Renown Pictures, Inc., 806 S. Wabash Ave. Chi — 4 Film Classics Ex., 831 So. Wabash Ave. Chi — 5 Greiver Prod., Chicago, 831 S. Wabash Av. Chi — 6 Security Pictures, 808 S. Wabash Ave. CINCINNATI. Ohio Cin — 1 Standard FUm Serv., Broadway Film Bldg. Cin— ^ R. G. Hill Ent. (See Pittsburgh Add.) CLEVELAND, Ohio Cle — 1 Standard Fihn Service, 617 Film Bldg. Cle — 2 R. G. Hill Ent. (See Pittsburgh Add.) Cle — 3 SkirboU Gold Seal Prods., FUm Bldg. Cle — 4 Security Pictures Co., 514 Fihn Bldg. DALLAS, Texas Dal — 1 Southern States Film, 302 S. Harwood St. Dal — 2 Creole Enterprises (See New Orleans Add.) Dal — 3 Southwest Film Corp., Film Bldg. Dal — 4 Midwest Film Ex., 2111 Moser Ave. Dal — 5 All Star Feature Fihns, Film Exch. Bldg. DENVER, Col. Den — 1 Mountain States Film Att., 2104 Broadway. Den — 2 Arrow Photoplays, 2040 Broadway. Den — 3 De Luxe Feature Film Co., 2020 Stout St Denver, Colo., for territories of Colo., Utah, Wyo., Ariz., and New Mexico. DETROIT, Mich. Det — 1 Standard Film Service, Joseph Mack Bldg. Det — 2 Rex Film Company, Joseph Mack Bldg. INDIANOPOLIS, Ind. Ind — 1 Celebrated Players Film Corp., 144 W. Vermont Street Ind — 2 H. Lieber Company, 2X2 Wimmer Biulding. KANSAS CITY. Mo. KC— 1 Independent Film Co., 117 West 17th St. LITTLE ROCK, Ark. LR— 1 Homestate Film Co., 1114 W. Markham St. LOS ANGELES, Cal. LA — 1 All-Star Feature Dist. Inc., 915 S. Olive St LOUISVILLE, Ky. Lou — 1 Big Feature Rights Corp., 221 S. Third St. MILWAUKEE, Wis. Mil— 1 Celebrated Players Corp., 713 Wells St Mil — 2 Epic Fihn Attractions (See Chicago Add.) Mil — 3 Ludwig Film Ex., Film Bldg. Mil — 4 MidWest Distributing Co., Toy Bldg. MINNEAPOLIS, Minn. Min — 1 Friedman Film Corp., Film Exchange Bldg. Min — 2 F. & R. Film Co., Loeb Arcade Bldg. Min — 3 Celebrated Film Exchange, *Z{i6 Film Exchange Bldg. Min — 4 Advance Pictures, 306 Film Exch. Bldg. MONTREAL, CAN. Mon — 1 Film De Luxe Co., 12 Mayor St NEW ORLEANS, La. NO — 1 Southern States Film Co., 616 Saratoga St NO — 2 Creole Enterprises, Inc., 1401 Tulana Ave. NO — 3 M. D. Martin Attractions, 405 Dryades St NEW YORK CITY NY — 1 Commonwealth Film Corp., 729-7th Ave. NY— 2 A-1 Film Exchange, 729-7th Ave. NEW YORK STATE NY— 3 Dependable Pict Corp., 729-7th Ave. N. Y. NY — 4 Capital Film Co., 729 Seventh Ave., N. Y. OMAHA, Neb. Oma — 1 Liberty Films Inc., 1514 Davenport St PHILADELPHIA, Pa. Phi — 1 Masterpiece Film Att, 1329 Vine Street Phi — 2 De Luxe Film Co., 1318 Vine Street Phi — 3 Imperial Pictures, 1302 Vine St PITTSBURGH, Pa. Pit — 1 Federated FUm Exchange, 1018 Forbes St Pit — ^ R. G. Hill Enterprises, 1010 Forbes St Pit — 3 Apex Film Service 1026 Forbes St Pit — 4 Standard Film Exch. 1030 Forbes St. SALT LAKE CITY. Utah SLC — Preferred Pictures Co., 52 Exchange PL SAN FRANCISCO. Cal. SF — 1 All-Star Fea. Dist, 209 Golden Gate Ave. SF — 2 Progress Film Service, 177 Golden Gate Av. ST. LOUIS, Mo. SL— 1 Columbia Pictures Corp., 3317 Olive St SL — 2 Sam Warner, United Film Exchange 3314 Lindel Blvd. SEATTLE. Wash. Sea — 1 Western Film Corp., 2014 Third Avenue. Sea — 2 Quality Pictures, 2006 Third Avenue. TORONTO, CAN. Tor — 1 Premier Films. Ltd., IS Richmond St, E. WASHINGTON, D. C. Wash — 1 Trio Produc. i92« N. Jersey Ave., N. W. Wash — 2 Exhibitors Film Exch., 916 G St., N. W. FOREIGN RIGHTS, N. Y. CITY FR — 1 Simmons-Kahn Enterprise, 2120 W. 42nd St FR — 2 Inter Ocean Film Corp., 218 W. 47th St