Exhibitor's Trade Review (Nov 1924 - Feb 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1924 - Feb 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1924-Feb 1925)
Leaf #:
0001075
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 21, 1925 Page 7 'It's 100% Bigger than Any Zcine Grey Picture So Far! r THAT was the report from the Coast when Zane Grey's 'The Thundering Herd" was in the making. Now we've seen the finished picture — and it's true! We transported an army of players, Indians, buffalo, horses and wagons to the snowbound wastes of Montana to make this picture. Lucien Hubbard adapted the story under the personal supervision of the author. We set out to make a Zane Grey Super-Special— and we've done it! 'The Thundering Herd" is every bit as big and good as ''North of 36." The wild stampede of 2,000 buffalo, the screaming attack of 1,500 full-blooded Indians, the thrilling escape of Lois Wilson over the frozen prairie behind fear-crazed mustangs, the heroism of Jack Holt, the comedy of Raymond Hatton, the villainy • of Noah Beery — here are features audiences love! , And, to make "The Thundering Herd" even more of a gold mine, it's Zane Grey's very newest novel, a best seller all over the country! Zane Grey's The Thundering Herd is another proof that the Big Ones are all Second Famous 40 Cparamount Qictures