Exhibitor's Trade Review (Sep-Nov 1924)

Page scan 000296 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1924)
Leaf #:
000296
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 30 Exhibitors Trade Review Ifith The Independent Distridutors GRIFFITH STARRING FOR INDEPENDENT Raymond Griffith, screen star and scenarist who has appeared in star leads for First National, Universal, Goldwyn and several of the independent concerns is now starring in the first five reel comedy ever made by Jesse J. Goldburg of the Independent Pictures Corporation. Griffith is one of the few real troopers today, having been on the stage since he was five years old. Early in life he toured with Fanny Davenport and appeared also with John Mason in "The Witching Hour." Great things were looked for from him in the legitimate stage profession when an unfortunate accident which partially lost for him the use of his vocal cords, cut short his career. When he found he could speak only in a low whisper he turned to the silent drama where in a short time he made a name for himself appearing in such outstanding successes as Universal's "White Tiger," Paramount's "Dawn of a Tomorrow," Goldwyn's "Red Lights" and many others. Griffith has the light touch and the keen sense of humor of a native comedian. This subtle attribute enables him to put a delicate, unusual note into even gangster and crook roles, and especially fits him for such comedy parts as the one for which he is cast in "When Winter Went." As the frozen hall room boarder he sets a fast comedy pace and he continues to gallop through .five reels never once slowing up his remarkable speed. The picture was directed by Reggie Morris who proved himself entirely capable. * * * THEMATIC 'CUES' 100% AVAILABLE Exhibitors will be glad to learn that Thematic Cue Sheets are now available on all big productions. M. J. Mintz, the inventor of this indispensable music aid, has been success ful in convincing all the producing companies of the value of his accessory. The Thematic Cue Sheets will be hailed with joy by organists or orchestra leaders and are just as much a part of presentation and exploitation equipment of any kind of the material on hand at the exchanges. Be sure that you secure the cue sheets when you book the picture. RAYART STARS HOWES Harry J. Brown Productions, headed by Harry Joe Brown, West Coast Independent producer, started shooting last week on the first of a group of six special productions starring Reed Howes, original inspiration for the Leyendecker painting of the Arrow Collar Man. Where To Book Them I A Selected Active List of Independent Exchanges Listed alphabetically by key-cities and presented for abbreviating purposes in the advertising of national distributors so any exhibitor may quickly locate the nearest exchange to his town which handles any independent release. For example: When a national distributor advertises "Phi — 2" in his list of exchanges, any exhibitor in Western Pennsylvania or Southern New Jersey can readily understand by referring to this list that the Philadelphia exchange mentioned is the "De Luxe Film Co., at 1318 Vine St." ALBANY, N. Y. Alb — 1 First Graphic Exchanges, 656 Broadway. ATLANTA, Ga. Atl — 1 Southern States Film Co., 87 Walton St. Atl — 2 Creole Enterprises, (See New Orleans Address). BOSTON, Mass. Bos — 1 Independent Films, 10 Piedmont Street. Bos — 2 Cosmopolitan Film Co., 10 Piedmont St. Bos — 3 McConville & Montague, 12 Piedmont St. Bos — 4 American Feature Film Co., 37 Piedmont Street. BUFFALO, N. Y. Buf — 1 First Graphic Exchanges, 257 Franklin St. CHICAGO, 111. Chi— 1 Celebrated Players Corp., 810 S. Wabash Ave. Chi — 2 Epic Film Attractions, 808 S. Wabash Ave. Chi — 3 Renown Pictures, Inc., 806 S. Wabash Ave. Chi — 4 Film Classics Ex., 831 So. Wabash Ave. CINCINNATI, Ohio Cin — 1 Standard Film Service, Broadway Film Bldg. Cin — 2 R. G. Hill Enterprises, (See Pittsburg Address). CLEVELAND, Ohio Cle — 1 Standard Film Service, 617 Film Bldg. Cle — 2 R. G. Hill Enterprises, (See Pittsburgh Add.) Cle— 3 Skirboll Gold Seal Prods. Film Bldg. DALLAS, Tex. Dal — 1 Southern States Film, 302 S. Harwood St. Dal — 2 Creole Enterprises (See New Orleans Add.) Dal — 3 Southwest Film Corp., Film Bldg. DENVER, Col. Den — 1 Mountain States Film Att., 5104 Broadway. DETROIT, Mich. Det — 1 Standard Film Service, Joseph Mack Bldg. Det — 2 Rex Film Company, Joseph Mack Bldg. INDIANAPOLIS, Ind. Ind — 1 Celebrated Players Corp., 144 W. Vermont st. ■ Ind — 2 H. Lieber Company, 212 Wimmer Building. KANSAS CITY, Mo. K. C. — 1 Independent Film Co., 117 West 17th St. LITTLE ROCK, Ark. L. R. — 1 Homestate Film Co., 1114 W. Markham Street LOS ANGELES, Cal. L. A. — 1 All-Star Feature Dist., Inc., 915 S. Olive Street. MILWAUKEE, Wis. Mil— 1 Celebrated Players Corp., 713 Wells St. Mil — 2 Epic Film Attractions (See Chicago Address) Mil — 3 Ludwig Film Ex., Film Bldg. MINNEAPOLIS, Minn. Min — 1 Friedman Film Corp., Film Exchange Bldg. Min — 2 F. & R. Film Co., Loeb Arcade Bldg. NEW ORLEANS, La. N. O. — 1 Southern States Film Co., 616 Saratoga Street. N. O. — 2 Creole Enterprises, Inc., 1401 Tulana Ave. NEW YORK CITY N. Y. — 1 Commonwealth Film Corp., 729-7th Ave. N. Y. — 2 A-l Film Exchange, 7'29-7th Ave. OMAHA, Neb. Oma — 1 Liberty Films Inc., 1514 Davenport St. PHILADELPHIA, Pa. Phi — 1 Masterpiece Film Att., 1329 Vine Street. Phi — 2 De Luxe Film Co., 1318 Vine Street. PITTSBURGH, Pa. Pit — 1 Federated Film Exchange, 1018 Forbes St. Pit — 2 R. G. Hill Enterprises, 1010 Forbes St. SALT LAKE CITY, Utah S. L. C. — 1 Preferred Pictures Co., 52 Exchange PI. SAN FRANCISCO. Cal. S. F. — All-Star Features Dist., 209 Golden Gate Ave. ST. LOUIS, Mo. S. L. — 1 Columbia Pictures Corp., 3317 Olive St. SEATTLE, Wash. Sea — 1 Western Film Corp., 2014 Third Avenue. Sea — 2 Quality Pictures, 2006 Third Ave. TORONTO, Can. Tor — 1 Premier Films, Ltd., 15 Richmond St., E. WASHINGTON, D. C. Wash — 1 Trio Productions, 926 N. Jersey Ave., N. W. FOREIGN RIGHTS, N. Y. CITY F. R. — 1 Simmons-Kahn Enterprises, !220 West 42nd Street Says Joe Brandt: This season has seen a greater concerted effort on the part of the Independent producers to merchandise their picture through the trade papers, and otherwise, a campaign having been laid out by each producer that will run throughout the season, and the elimination of the spasmodic advertising that has been done heretofore. The intention of the Independent producer being to carry a series of ads during the entire season to assist as far as possible the exchanges in selling the product and keeping it before the exhibitors. This is a great step towards the standardization of Independent product.