Exhibitor's Trade Review (May-Aug 1924)

Page scan 000433 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1924)
Leaf #:
000433
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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July 5, 1924 Page 71 ^4 Anotner Universal Tried and Proved UniversaFs latest Jewel Release makes tremendous hit with public and press. "Something new under the sun. . . . see it and laugh." — Chicago Herald and Examiner. "We say, decidedly, do not miss this picture." — I^etc York Herald and Tribune. "Full of thrills." — Detroit Times. "Many a good laugh in it. . . .has many thrills realistically presented." — Moving Picture World. "A sprightly comedy .... a good hour's entertainment." — Netc York Morning Telegraph. "One of the comedy gems of the season." — Motion Picture ISeivs. "Cleverly done." — Detroit ISews. "Subtitles are clever and the acting well-done throughout." — ISeip York Evening Journal. "A good hot weather picture." — Exhibitors Trade Review. "A pleasant pot-pourri." — New York Times. "Good entertainment for any house." — Harrison's Reports. "The riGHTING AMERICAN Featuring PAT O'MALLEY MARY ASTOR WARNER OLAND RAYMOND HATTON Directed by Tom For man Other "Tried and Proved" Universal Jewels for strong Summer programs: THE ABYSMAL BRUTE From the famous story by Jack London, fuU of red-blooded smashing action. Directed by Hobart Henley and starring Reginald Denny supported by a cast including Mabel Julienne Scott, Hayden Stevenson and Buddy Messinger. MERRY GO ROUND A box office sensation that is sweeping the country, starring Mary Philbin with Norman Kerry and George Hackathorne. Directed by Rupert Julian. WHITE TIGER A Thrilling Drama of International Crookdom, starring Priscilla Dean, supported by Wallace Beery, Matt Moore and Ray Griffith. Directed by Tod Browning. DARLING OF NEW YORK An entertaining combination of pathos, comedy and drama, with a great cast including Baby Peggy. Gladys Brockwell, Pat Hirtigan, Carl Stockdale, Sheldon Lewis and Max Davidson. Directed by King Baggot. THE LAW FORBIDS A gripping domestic drama of the lights of love of Broadway versus the strength of home ties. A powerful cast headed by Baby Peggy, Edward Earle, Gladys Hulette, Frank Currier, Joe Dowling and others. A CHAPTER IN HER LIFE A Lois Weber production based upon the story of "Jewel" by Clara Louise Bumham. Produced with a great cast including Claude Gillingwater, Jacqueline Gadsden, Jane Mercer and others. THUNDERING DAWN A Melodramatic Thriller witn the greatest tidal wave and typhoon scenes ever filmed, with J. Warren Kerrigan, Anna Q. Nilsson and Tom Santschi. Harry Garson Production. THE ACQUITTAL This Year's Supreme Mystery Play with Norman Kerry, Claire Windsor, Richard Travers and Barbara Bedford. Directed by Clarence Brown. A LADY OF QUALITY The Screen's Most Beautiful Love Story, starring beautiful Virginia Valll, vnth Milton Sills and an extraordinary cast. Directed by Hobart Henley. THE STORM DAUGHTER Dynamic, tempestuous Priscilla Dean starring in this great sea story. The splendid supporting cast included Tom Santschi, Bert Roach, J. Farrell MacDonald and others. Directed by Geo. Archainbaud. DRIFTING A Stirring Melodrama of unusual adventure and thrilling action, starring Prirci'Ia Dean with Wallace Beery and Matt Moore. Directed by Tod Browning. FOOLS HIGHWAY Mary Philbin's second great starring vehicle and her greatest role. A story of the lights and loves of the great city — New York. The supporting cast includes Pat O'Malley, Kate Price, Charles Murray and others. SPORTING YOUTH The great American Speed Picture, starring Reginald Denny, supported by Laura La Plante and an extraordinary cast. Byron Morgan's dazzling story of the Younger Set. Didirected by Harry Pollard. BLIND HUSBANDS Written by, directed by and featuring Von Stroheim. A masterpiece in photo-dramatic entertainment power, more popular as a reissue than it was when released originally. Get your dates set now for these big Summer moneymakers ! UNIVERSAL JEWELS Presented by CARL LAEMMLE Nationally Advertised in the Saturday Evening Post