Exhibitor's Trade Review (May-Aug 1924)

July 12, 1924 Page 21 This assembly of Melro players are trying to solve the old adage as to whether or not too many cooks spoil the broth. Wanda Hawley and Mae Busch are skeptical as to the results but the male members seem quite confident in their ability as cooks. SHIELD APPOINTED Claud Saunders, director of exploitation, Famous Players-Lasky Corporation, has appointed Corbin Shield exploitation representative for the New York and Albany Paramount exchanges.The transfer of Gavin C. Hawn from Atlanta to Cleveland is also announced. Mr. Shield has had years of experience in the theatrical and motion picture exploitation fields. He was formerly exploitation director for Tom Moore's Washington theatres and previously had acted in similar capacity for the Jake Wells circuit. ^ ^ ^ 'GREED' BEING EDITED Erich Von Stroheim is still busy — almost day and night — in editing and cutting "Greed" down to the conventional size, about ten reels, from the many thousands feet of film he photographed in and about San Francisco and in Death Valley in southern California near the Nevada border. It is now over a year since he began production, and it will ht several months more before the job is completed to his satisfaction and permits Metro-Goldwyn to release it. ^ ^ ^ TO DIRECT NEGRI -Ernst Lubitsch will start production work on his Paramount picture, "Forbidden Paradise," starring Pola Negri, at the Lasky studio July 14, according to an announcement from the West Coast. Lubitsch has been loaned to Paramount by Warner Brothers for this picture. Agnes Christine Johnston is at work preparing the screen play of "Forbidden Paradise." No selections have so far been made for the supporting cast. ^ ^ ^ COMPLETE INTERIORS News comes from Associated Exhib-. itors that Howard Estabrook is rapidly bringing his first production, "The Price of a Party" to completion. The interiors, including a big cabaret scene working at full swing, were completed last week. The picture has been set for release the latter part of August. The photoplay is a screen adaptation of William MacHarg's magazine story of the same name. ^ ^ ^ WEIGHT GOES WEST F. Harmon Weight has just finished cutting his last picture in which he directed Bettv Compson, and has started for Hollywood to begin the work of directing "Hard Cash," the workmg title of the first picture that Associ:>.ted Arts Corporation is to make for F.B.O. MOVES TO F.B.O. LOT Arrangements were completed this week whereby B. P. Schulberg will film his first Preferred Picture for release through B. P. Schulberg Productions, Inc., on the F. B. O. lot in Los Angeles. It will be "The Breath of Scandal," from the Cosmopolitan Magazine story by Edwin Balmer. Gasnier is di recting. If Baby Peggy fears anything, it is not policemen. She is shown hi a Century Comedy emulatmg a cop. The picture is released by Universal Films Corporation. 'CHECHAHCOS' TO SHOW BEFORE TRAVELERS Associated Exhibitors has received a request from The National Geographical Society for a special showing of "The Chechahcos" at the next annual meeting of that organization. This signal honor shows the esteem with which this first real Alaskan made production is held by reason of its authenticity. This tribute follows closely upon the heels of the official government recognition in the shape of a recjuest for a print for the governmental archives. * * * PERRIN SENTIMENTAL Sentiment as well as good business judgment guided Oscar Perrin, manager of the Leland, in Albany, in the selection of "George Washington, Jr.," as the feature for the week of the Fourth of July. Mr. Perrin was connected with the show years ago when it traveled from coast to coast, and it was at this time that he met and became engaged to Mrs. Perrin, who was a member of the company. ^ ^ ^ HOUSES HOLD PRICE The Mark Strand Theatre, in Albany, the Troy and Lincoln Theatres in Trov, operated by the Mitchell H. Mark circuit, will make no reduction in admission prices after July 1, with the exception that the loges at the Mark Strand, will drop from 60 cents to 50 cents, the same price as the orchestra. The Troy' charges 40 cents and the Lincoln twen-' ty-five cents. * * * PROMOTE GREENWALD M. H. Greenwald. formerly salesman in the Cincinnati territory, has been appointed manager of the Paramoimt Cincinnati exchange. He succeeds M. A. Milligan, who was recently promoted to the position of district manager.