Exhibitor's Trade Review (May-Aug 1924)

Page 28 Exhibitors Trade Review That Mack Sennett has an artistic eye is evidenced by three of his bathing beauties. No Sennett comedy is complete without the well known girls. The pictures are released through Pathe Exchange. 'Why Husbands Go Mad' Pathe 1 Reel Charlie Case does some good work as a naturally suspicious husband who finds a strange latch key in his wife's possession and links up this occurrence with a newspaper clipping from the local scandal sheet. Charlie gets himself pretty well tangled up — especially with a dog. The pup, however, solves the mystery, as he proves to be a present from the wrongfully suspected spouse. The key has been used to keep the dog as a surprise in a hall closet, and the wife's interest in the clipping was in an advertisement on the reverse side. The picture will get a laugh on a warm night, and also lends itself to exploitation along the thought of "trust your wife." ^ ^ ^ 'Desert Sheiks' Pathe 1 Reel The scene of this Paul Terry Cartoon is in the desert. The monks conduct a beauty parlor where the fat are made thin and vice versa. The antics of the caricatured jungle folk are always good for a laugh, and the spectacle of the hippo and the elephant trying to grow slender will make a chronic dyspeptic crack a smile. The "Aesop Film Fables," properly advertised will always draw additional box-ofhce patronage. * * * 'Yorktown' Pathe Chronicles of America The eleventh of the "Chronicles of America" series presents a strictly authentic picturization of the decisive battle of the Revolution together with the facts and situations leading up to it. This chapter, culminating with the surrender of the gorgeous Cornwallis at Yorktown, is one of the finest episodes yet portrayed. The Chronicles offer you an excellent opportunity for tie-ups with the schools. In fact every educational, patriotic or historical organization may surely be interested in this film version of our nation's history. The series point with no feeble finger the educational value of motion pictures. Any child seeing "Yorktown" will know more about the famous battle— how and why it was fought — than will ever be learned from the cut-anddried school history. And incidentally, there are many of us long past our grammar school days who are none to clear on the whys and wherefores of The champ himself. Dempsey is under Universal contract for a series of fight pictures. The first proved so popular the series was extended to include six pictures. the country's being. You should book every Chronicle. It is a sort of civic obligation for you to do so. An obligation that will make money for you. 'The Finer Points' Pathe 1 Reel Grantland Rice's new "Sportlight" illustrates that in sport the harmony and rhythm of perfect form come from a knowledge of the finer points of the game. In this offering a number of topnotcliers in various fields of athletic sports have been filmed in action. There are also "slow motion" pictures which will hold the interest of all. Polo, baseball, sculling, tennis, football and highjumping are shown by masters of the finer points. A mighty interesting "short." 'Radio Mad' Pathe 2 Reels The "Spat Family" break the victrola between them and decide to install a radio. Then the excitement begins. Everything that could possibly occur to three supreme dumb-bells trying to delve into the mysteries of radio happens to the Tewksbury Spats and friend brother. Wire, electric shocks, coils of spring, falls, entrances into wrong flats, bulldogs help to make what may be termed an 'actionful' film without any fear of being accused of exaggeration. The "Spat Family" has made a material number of friends for itself among those who enjoy this type of comedy, and if you announce this short subject, you may rest assured that your gate will be increased by the attendance of folks who would be only passingly attracted by your feature. * * * Pathe Review No. 28 Pathe 1 Reel This Review contains several corking hot weather subjects. For instance "Northward Ho!"— a delightfully cool looking trip up the Yukon River. There is another bit that will soothe warm weather patrons. It is called "The -Cows Come Home," and it shows the cows aren't so dumb after all. They pick nice cool places to stop and don't have such a bad time of it. Another pleasing Pathecolor presentation is "The Dolls' House" — a bit from the daily life of the Japanese Geisha. These little yellow maids are always interesting, as is the land of their nativity. "Inferno" is the story of steel, and it is indeed interesting to watch the mammoth machinery of the mills flatten this molten metal to the will of man. "A Self Made Failure" owes considerable of its success to its scenes in which young ladies, typical of the one shown, appear to gladden the eye. The picture is a fine hot weather box office drawing card.