Exhibitor's Trade Review (May-Aug 1924)

July 12, 1924 Page 20 The Exhibitors Round Table "Cellar" in prohibition Kansas does not necessarily mean a place to seek refuge from a cyclone, as a western salesman learned the other day. After a pleasant and prosperous day in a Kansas town he . was departing in his motor car, when a funnel shaped, dark cloud marked the approach of a typical Kansas cyclone. With no undue haste he did an "about face," placed his car in 'a garage and, with no time to spare, sought refuge in the cellar of the owner of the only drug store in the county. With the storm passed all were accounted for but the salesman. A long search ensued and it was not until dark that the latter, in a strangely gleeful mood, emerged from the cellar. Refusing to comment upon his first experience with Kansas cyclones he was helped into his car and promptly fell asleep. ^ :}c He George Parr, of the Star Theatre, Lancaster, S. C, is reported to be opening a new theatre in Lancaster. ^ * * R. L. Ruggles, one of the three exhibitors of Centralia and Chehalis, Wash., who recently combined their houses, is reported to have sold his interests to A. F. Cormier and Frank A. Graham, his partners. :i: * * W". H. Storey, of Centralia and Hoquiam, Wash., where he has been associated for some time with Dolan & Ripley, has gone to Cheyenne, W3'oming, where he will build a house. * * * The American, Butte, Mont., will be completely reseated with 1,100 new fully upholstered Heywood-W^akefield opera chairs, and will be extremely renovated and improved during the summer months while the house is closed. B. F. Shearer, Inc., of Seattle will install the new chairs. * * * Weir Cassady and associates, of Salt Lake City, have purchased the Alhambra theatre in Agden, Utah. Mr. Cassady assumes active charge. Sylvia Breamer has a method of defeating the hot weather. She has an ice davenport and sips cooling drinks and defies the sun to do its worst. She has just completed a picture for First National Release. Thomas Donato, who recently acquired a church property in Herkimer, N. Y., will convert the building into a theatre. ^ ^ C. D. Buse, of Easton, Pa., will erect a 2,000 seat theatre in St. Petersburg, Fla. The Broadway Star Corporation will erect a $100,000 theatre and office in Providence, R. L ^ ^ ^ The Lenox Investment Company . will erect a theatre of 975 seats in Hartford. The structure will cost $100,000. * * * The Longview Amusement Company, of Longview, Wash., plans a new $125,000 theatre. F. Johnson has leased the Mecca Theatre, Enid, Okla., for a period of two years. The Mecca Theatre has been completely remodeled into a first class motion picture theatre. First run picture at ten and fifteen cents will be the policy of the new management. The Mecca opened to capacity business Alay 31. Leo Keiler, a Louisville exhibitor, is shown being personally conducted about the Jack White studios by Virginia Vance, who appears in Cameo Comedies for Educational. The Strand Theatre, Richmond, Va., reopened May 19 after being closed for many months. The new management reports very good business. * * * W. Prouty has opened a picture theatre at Marshall, Okla. He will operate the new house three nights a week. * * * C. Lindsey recently assumed management of the Lindsey Theatre at Lubock, Texas. Business is reported to be very good in this part of the state. Fire recently destroyed the Gem Theatre at Morenci, Mich. Gem may be rebuilt at an early date. * ^ * The picture theatre at Monroe, Neb., was recently taken over by local business men who will operate same after this. A $15,000 loss was sustained recently when the fire gutted the Princess Theatre. Denton, Texas. May be rebuilt at an early date. * * * L. Jarrel has purchased the lease on the Royal Theatre at Elgin, Kan. ^ ^ H< L. A. Peck has purchased the Benkon Theatre at Pleasant Hill, Mo^ Baby Peggy is teaching Reginald Warrenrath, famous soloist, how to hit the high notes. The young actress has just finished "Captain January" for Principal. Construction has started on the new $150,000 picture theatre. Dent, Neb. * * * Plans have recently been completed for the erection of the Orpheum Theatre at Omaha, Neb. Work will be started at an early date. * * * The new Cimea Theatre, Willow, Okla , is very nearing completion. Will be opened at an early date with first run pictures as the policy. * * * Work is well underway on the construction of the new motion picture theatre now being erected at Minneapolis, Kan. This will be one of tlje finest picture theatres erected in this part of the State.— TROUT. Exchange Notes Vincent McCabe, former manager of the Goldwyn exchange in Buffalo, has been appointed manager of the new MetroGoldwjrn-Mayer office in Albany. ^ ^ ^ Maurice A. Chase, vice president of the Selznick Distributing Corporation, visited the Buffalo exchange last week end to congratulate Branch Manager Richard C. Fox and members of his sales staff on the excellent showing made by the office during the past several weeks. ^ ^ ^ Mike H. Lewis and Phil Reisman, Paramount's "Over the Top" crew, was in Buffalo Friday, June 6 to hold a pep meeting with the local Paramount office salesmen and Manager Marvin Kempner. Ernie W'illiams, advertising accessories manager at Paramount is going to be married next month. * * * Two Buffalo exchange girls are going to hear the wedding march next month. One is Mildred Uhrlandt, of the Pathe office, and the other is Nell Evans of the W^arner Brothers' exchange.