Exhibitor's Trade Review (May-Aug 1924)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1924)
Leaf #:
000476
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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Page 30 Exhibitors Trade Review Sales conferences are in order during the past few weeks. A. C. Bromberg of Progress Pictures is holding one this week-end attended by all salesmen, and W. E. Callaway of First National is holding a conference of Southeastern managers in New Orleans. Hank Hearn, of the Southern States Organization, is holding a conference of Southeastern managers, R. C. Hill, former Hodkinson manager, has joined the sales staff of L. K. Brin's Warner Brothers' exchange. Guy F. Navarre, former manager of Fox in Seattle, leaves June 12th for Kansas City, to become manager of United Artists there. :|: ^ F. H. Butler, who worked on Seattle's Film Row several years ago, has arrived from San Francisco to assume his duties as salesman for Universal here. He is busy renewing old acquaintances. * * * Fox's new assistant manager in Seattle, Jack Lorentz, was married last week to Miss Kitty Dunn of Milwaukee. Miss Dunn was cashier of the Strand and is well known in the city that "used to be famous." She made the journey alone. Congratulations are extended to the happy couple. * * * Exhibitors of Western Missouri ana Kansas are being urged by L. B. Metzgar, manager of the Metro-Goldwyn branch office, to avoid mixing up order remittances until final procedure for handlingthe merged business is completed. Everything at the Kansas City office is running along smoothly enough, Mr. Metzgar said. Henry W. Kahn, manager of the Buffalo Metro-Goldwyn-Mayer exchange, was in New York this week, conferring with home office officials. * * * M. A. Levy, manager of the Fox ofSce at Kansas City, and Mrs. Levy, has returned from New York, where Mr. Levy attended the Fox sales convention. Colleen Moore, First National's well known flapper, will forsake the role of frivolity in her new picture which is under production. In Selznick's "Flapper Wives" the two young people oictured above show what a domestic tangle can be when mismated. V. L. Schram, who has been covering the Fox territory in Kansas, has returned to his home in Indianapolis. He has been succeeded temporarily by W. L. Sheridan. ^ ^ ^ Clauele Saunders, head of the New York Paramount exploitation department, was a guest last week of Jean Belasco, Universal exploiter in Kansas City. * * * Miss Mabel Golitke, formerly with the United Artists exchange at Kansas City, has been employed as an inspector by the Warner Brothers exchange. * * * Vacations are in vogue among Kansas City exchanges this week. Miss Ruth Kelley, of the Kansas City Universal office left for Universal City, Cal., to spend two weeks, while Robert Gary, Paramount Exploiter, is seeking environment other than labor. Joseph Bloustine, of Educational, also is absent from the office. * * * W. E. Truog, former district manager for Goldwyn in the Kansas City territory, has been appointed Selznick branch manager in Kansas City, succeeding J. E. Poland. Mr. Poland, who will remain at the Kansas City office, has been placed in charge of special sales work. The change followed a visit to Kansas City last week of President Doolittle, of the Selznick organization, who was enthusiastic about the business outlook in the Kansas City territory. Mr. Truog is a veteran of twelve years' experience in the Kansas City territory. ^ ^ ^ If Gerald Akers, Universal district manager, was joking the other day in _ Kansas City when he asserted he was taking airplane lessons so that he could more readily cover his territory, he now is serious. He not only will be forced to save time between Kansas City and St. Louis, but in additional territory which was given him last week. And he is "hard at it.'' Announcement of prize winners in the six • weeks sales contest conducted by GoldwynCosmopoHtan, has just been received at the Seattle office, which had the honor of carrying off the two top prizes. The $500 award went to Seth D. Perkins, manager, and the $300 prize to L. L. ("Butch") Wingham. James R. Grainger, general manager of Metro-Goldwyn, and E. A. Schiller, general manager of Loew theatres, were in Seattle this week. Mr. Schiller was said to be conferring with John Hamrick relative to Blue Mouse Theatres in Seattle, Portland and Tacoma, recently acquired by Goldwyn. James Merian, formerly cashier at Goldwyn in Seattle, from which office he was promoted to that of traveling auditor for the company, with headquarters in New York, will return to Seattle shortly as auditor for Blue Mouse Theatres in the Pacific Northwest. Mr. Merian is well known and very popular among his former associates here, and his return is heralded with enthusiasm. * * * Fred Sliter, manager of Seattle's First National, has again returned from a convention, this time in San Francisco. Life has been in "reels" of conventions for Mr. Sliter of late. He had barely time to cover Eastern Washington in a five days flying trip, before hopping off for the South. Nevertheless he is very enthusiastic over plans for the forthcoming season. * * * Alanager J. A. Gage, of Seattle Educational, has gone to the big sales convention in Los Angeles. Five officials from the home office will be present in addition to many exchange managers. Mr. Gage, always a jump ahead when it comes to live stuff, has prepared a snappy looking card to be mailed every exhibitor in the four Pacific Northwest states, just before his return for the north, calling their attention to Educational Pictures in a unique manner. ^ ^ ^ Merrill Wood, of the Fox exchange, Kansas City, who was struck in the eye by a baseball last week, is convalescing at Research Hospital this week. His condition is reported to be much improved. * * Another flying trip to the territory was taken last week by Harry Hollander, manager of the Kansas City Universal branch. Sunday was a great day for Universal salesmen in Kansas City, as they received the initial "tryout" of brand new Ford Coupes, furnished them by the office. Lloyd Hamilton, in First National's "Self Made Failure" seems ill at ease as he assists his lady fair to don her cloak.