Exhibitor's Trade Review (May-Aug 1924)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1924)
Leaf #:
000726
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 60 Exhibitors Trade Review M The Litde Fea.ture ALL-PATHE PROGRAM MAKES DECIDED HIT Pathe's program of short-subjedt releases achieved a remarkable record recently when the Dreamland Theatre at Bandon, Ore., employed Pathe releases exclusively for a period of one week. A dispatch from Portland, Ore., telling of this one-hundred per cent representation of Pathe output at the Dreamland, reads as follows : "During the week of June 30 to July 6 every reel of film shown in this theatre was a Pathe release." The week's programs included a number of Pathe's "All Comedy Carnival Shows." For the Fourth of July, the "All Comedy" bill comprised Mack Sennett's two-reel fun film, "Down to The Sea In Shoes" ; the "Snub" Pollard comedy, "Jack Frost" ; the Hal Roach two-reeler, "Brothers Under the Chin" ; starring Stan Laurel ; Harold Lloyd in "Nothing But Trouble" ; Topics of the Day" ; and the Aesop Film Fable, "Derby Day". For the July 5 and 6 programs, the seventh of the "Chronicles of America" series, titled "Wolfe and Montcalm", formed the feature, with the "Our Gang" in "No Noise" and the Aesop Film Fable, "Walrus Hunters," furnishing the comedy numbers. WANDA WILEY RESTS After completing work on "Some Tomboy," her latest starring vehicle for Century Comedies, Wanda Wiley left Hollywood for a much needed rest. Since coming to the Century lot, Wanda has worked continuously, making in all ten comedies for Century, four of which she has starred in. They are "Her Fortunate Face," "Sweet Dreams," "Snappy Eyes" and "Some Tomboy." Wanda Wiley will go to her home in Texas to spend her vacation, which will probably last three or four weeks. She has several friends at the Texas Dental College, where she studied before going to Hollywood, to visit as well as her family. * * * McHUGH IN SERIES Jack McHugh, the clever Juvenile actor, who attracted so much comment on his work in the recent series of Educational-Juvenile Comedies, has been selected to play leads in the new series of these comedies to be released through Educational Film Exchanges, Inc., during the 1924-25 season. This young actor, who has not yet Will Rogers, seated at the wheel of his flivver, is pondering over his Congressional candidacy in Pathe's series "Going to Congress" which have just been released. reached his 'teens, has been appearing before the camera for the last two years, usually in comedy roles. He is of the ultra-freckled type and his infectious grin, unruly hair and mischievous eyes make him an ideal type for "kid" parts. PATHE REVIEW Pathe 1 Reel This is an excellent subject. It consists of flashes of scenes and activities that contain educational data. The scenes are not long enough to become tiresome yet they are long enough to thoroughly acquaint one with the subject. The first, "Slaves of the Shuttle" is an interesting scene of the rug makers of San Miguel in action. The shuttles work unceasingly and the picture shows the great care necessary to produce the beautiful patterns. The other subjects are "The Gem of the Adriatic," "The Adventures of Dick," and "The House of Refuge." This reel will make a good filler. TLYING FEVER' Pathe 1 Reel Paul Terry takes his characters in the air in this one. The scheme is an around-the-world flight in which the aviator tries to compete with nature's flyers. Terry injects a heap of originality in this and it is good for some laughs as it is exceptionally timely since there are several round the world flights in action at the present time. Terry misses no opportunities to put over some original ideas in the aviation game and the tricks are good. This is up to Terry's standard. 'KID DAYS' 1 Reel Universal A monkey is the center of interest in this picture. The animal is almost human in his actions and seems to take a delight in his work. The scene in which he carries water to the elephants is exceptionally clever and is worth a good laugh. This one will go over big with the youngsters. Charles Chase is called upon to do most everything in his fast moving comedies for Pathe, but in "Fraidy Cat" he is seen riding a fiery bull. Some stunt, we'll say!