Exhibitor's Trade Review (May-Aug 1924)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1924)
Leaf #:
000862
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 28 Exhibitors Trade Review Everybody likes a pretty girl — and with these Century Follies girls, this is no exception. Century comedies are released by Universal Exchanges. Look Ahead for a Comedy Year UNIVERSAL is in an exceptionally tsrong position to gratify the growing taste on the part of moving picture audiences for comedy and the necessity on the part of the exhibitor to provide proper films with which to gratify this taste. In the first place, it has the standard Century two-reel comedy which for eight years has occupied a very definite and necessary position on thousands and thousands of theatre programs. This year, for the first time since Alice Howell blazed her comedy way, Century offers a comedienne destined to be one of the biggest drawing cards in the film business. Wanda Wiley is her name, and Wanda is the screen discovei-y of the year. Her screen conquests are only measured by the limited number of Century comedies in which she has thus far appeared. In addition to Wanda Wiley, Century offers Buddy Messinger, Bubbles, a five-year-old colored comedian ; Spec O'Donnell, Harry McCoy, Hillard Karr, Al Alt, Harry Mann and the new edition of Century Follies Girls. In addition there are five special Century comedies with Baby Peggie. There is one picture a week from Century. Jack Dempsey, pugilistic champion who recently went into movies, under the Universal's direction. Every month Universal offers a tworeel Gump comedy. The advent of Erie Kenton into the Gump situation has made these one hundred per cent, and has filled Sidney Smith, Andy Gump's originator, and Sam Van Ronkel with a new unprecedented joy. Joe Murphy, Fay Tincher and Jackie Morgan still impersonate the world famouse Gumps. The Universal program also will alternate a single reel comedy made by Bert Roach, Neely Edwards and Alice Howell with a two-reel Hysterical History comedy made by Bryan Foy, the creator of "Gallagher and Shean." There will be twenty-six of each. There will also be a series of single reel comedies called the Puppy Love Series, in which Arthur Silverlake, a juvenile discovery, will be starred. Under the heading of comedy may also be listed the famous Jack Dempsey "Fight and Win" series, ten in the first series, which are among the most-after short features ever placed on the market. They start with the week of July 26th. They will be released every second week. Neely Edwards, Universal's star in "Nervy Ned" comedies whose popularity is widely acknowledged.