Exhibitor's Trade Review (May-Aug 1924)

August 16, 1924 The Lltde Fea.ture Page 47 EDUCATIONAL FILMS FOR PARAMOUNT CIRCUIT What is without doubt the largest contract ever signed covering Short Subjects exclusively has just been completed between the Paramount Circuit of the South and Educational Film Exchanges. The mammoth contract covers practically the entire output of Educational Film Exchanges for the coming 1924-25 season, embracing both the single reel and the two reel subjects on Educationafs program. Paramount circuit consists of 45 houses covering every important city in the Southern states. Following as it does a similar contract between Educational and the circuit for the 1923-24 product of Educational, it can be taken as an indication that the Short Subject is increasing in popularity in the South. For years the Short Subject had been given small con sideration in southern cities, but the success of 1923-24 series of Educational comedies was entirely responsible for the successful negotiation of the new contract. Harry Langdon, Pathe star, shows the world how to engage and hold a cook, in Pathe's comedy release, "The First Hundred Years" which is now showing. Thelma Hill and Margaret Cloud, of the famous Pathe Mack Sennett Comedies, offer a welcoming sign, "Come in — the water's fine." GRANTLAND RICE'S SPORTLIGHTS INTERESTING CAR The praise given by "Rox)'" Rothafel, directing manager of the Capitol Theatre, New York, over the radio to "Our Defenders," one of the recent Grantland Rice's "Sportlights" recalls a long list of subjects handled by this Pathe series that have apparently met with universal favor. The first one released was "Wild and Wooly," and took one back to the days of the old west when the rodeo was the one great sporting event. "Girls and Records," concerning the modern girl in the field of sports. "The Call of the Game," the thrill of hunting big game in the wilderness as compared with the thrill of watching a horse race or a ball game. "Taking a Chance," in the game of sport. "Animal Athletes," an animal picture that thrills the lovers of the great outdoors. "Olympic Mermaids," the stars of the Women's Swimming Association. "The National Rash," on the game of golf. "Fields of Glory," a study of sports from polo to prize fighting. "The Swift and the Strong," thrilling races on track and field. "Sun and Snow," contrasting the winter sports of the South and North. "Sporting Speed," showing the tremendous appeal of racing in its many phases. "Fishin' Fever," "Building Winners," "On Guard," "Solitude and Fame," "The Finer Pqints," "Our Defenders," "Hobbies" and "Hoofbeats." All of these have been released by Pathe at the rate of one every other week. ^ ^ ^ CENTURY HAS PRODUCT WELL AHEAD Century Film Corporation, producers of Century Comedies, released through Universal, announcement that it has releases for the next four months already in Universal exchanges. Among the twenty two-reelers scheduled for release during this time are six starring Wanda Wiley, seven in which Buddy Messinger stars, four with Al Alt and the balance featuring the New Edition Century Follies Girls, the Century Kids and Pal, the dog. Productions are now being outlined for the beginning of next year. Several stories have been purchased and the studio is being made ready for the new rush of, production activities expected to start in about a week. =K PHOTOPLAY GUIDE PRAISES 46 RELEASES In its monthly issue of the Photoplay Guide for June, published by the National Committee for Better Films, fortv-six productions were selected from all the releases for the month and recommended to the showgoer. Of these forty-six there were twenty-two selected from the Pathe program. The Pathe productions recommended were— -"East of the Water Plug,"