Exhibitor's Trade Review (Mar-May 1924)

Page scan 0006 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1924)
Leaf #:
0006
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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SATISFACTION DOUBLY ASSURED '-"-''^ERE in the heart of Fihndom — practically at the front door of the vast majority of the studios of America — is Standard Film Laboratories. ill It is one of the most completely equii)ped, thorouglil} organized and hi";hlv efficient laboratories in the world Here the developing and processing of the negative are done in close co-operation with director and cinematographer. And because, in Standard Film Laboratories such detailed attention is paid to the expression of the story and the tempo of the play, satisfactory Release Prints are assured Exhibitors and Exchange Managers. Standard Prints stand up a hundred percent under hard usage. These are reasons why Exchange Managers are glad to receive Release Prints "Made in Hollywood — the Standard Way." S^i?cilarcf film IraAorahries J ^ x/oIuiMNickoIaus "i?^ SMTompldjis w/^ Seward and Rom a 1/10 Streets Ifoili/ ^366 Ifolli/wood^ Cali/brnicc Published weekly by Exhibitora Review Publishing Corporation. Executive, Editorial Offices Knickerbocker Bldg., Broadway and 42nd St., Ne w Vork City Subscription $2.00 year. Entered as second-cla.ss matter, Aug, 25, 1922, at post office at E. Stroudsburg, Pa., under act of March 3, 187r9.