Exhibitor's Trade Review (Mar-May 1924)

Page scan 000204 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1924)
Leaf #:
000204
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 48 Exhibitors Trade Review Read what otner ibitors say about these William de Mille winners: "GRUMPY" with Theodore Roberts. — This is a dandy. Paramount has very good prints, good service, and advertising that brings the crowds in. Six reels. — Erie Martin, Hobart theatre, Hobart Mills, Cal. — Small town patronage, with Theodore Roberts. — Exceptionally good picture. A very good cast with Roberts doing the best work of his career. Seven reels. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. Also "Bought and Paid For" "CLARENCE" with Wallace Reid. — Good attendance. — E. L, Graef, Opera House, Hortonville, Wis. — Small town patronage. Also "The Lost Romance" "NICE PEOPLE" with Wallace Reid. — Very good picture of its kind. Pleased about 95 per cent. Some came back the second night. Seven reels. — C. C. Cronkhite, Lyric theatre, Fairview, Okla. — General patronage. with Wallace Reid. — Very pleasing picture and good drawing power. Good comments from many. — W. F. Loibl, Ch'mes theatre. Cedarburg, Wis. — Neighborhood and farmers' patronage. Also "What Every Woman Knows" ONLY 38" with Lois Wilson. — An excellent program picture. Much better than many of the so-called specials. Holds interest from start to finish. All characters fit roles to perfection. Seven reels, good condition. — D. E. Fitton, Lyric theatre, Harrison, Ark. — Small town patronage. Also "The Prince Chara" "THE WORLD'S APPLAUSE" with Bebe Daniels. — This is a picture which will please your people. It can be bought reasonable. Seven reels. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. Also "After the Show" "MISS LULU BETT" with Lois Wilson. — This is an extra good feature. Interesting from start to finish. New print. Seven reels. — J. F. Spangler, Globe theatre, Beaver, Okla. — General patronage. Also "Conrad in Quest of His Youth" (Opinions from Exhibitor's Herald's "What the Picture Did for Me.") — and the latest de Mille successes "DON'T CALL IT LOVE" "ICEB Fresh Prints and a Complete Line of Advertising Aids at Your Exchange Q>aramount Qidures Produced by Famous Players-Lasky Corp.