Exhibitor's Trade Review (Mar-May 1924)

Page scan 000207 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1924)
Leaf #:
000207
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 15, 1924 51 Universal Releasing Great Variety of Tested Short Subjects And, judging by what exhibitors say of them they re winners, every one of them. "William Duncan's every appearance in the STEEL TRAIL was greeted with cheers. We played to over two thousand kiddies at a matinee. Give us more." LYRIC Theatre, East St. Louis, III. "Wm. Duncan in the STEEL TRAIL is breaking all house records, Used S. R. O. first time in three years." GRAND Theatre, HuntsznUe, Ala. "1 think I have broken the house records for attendance with Wm. Duncan in the STEEL TRAIL." ULMAN'S GRAND OPERA HOUSE, Salisbury, Md. "I find INTERNATIONAL NEWS so good that I am using as much newspaper space on it as I do on a lot of my pictures. I've used them all but this one tops the rest." PHOTOPLAY Theatre, Ashland, Kans. "Reel No. 8i INTERNATIONAL NEWS showing scenes of Tokio in flames received tremendous applause from our patrons. I am going to hold this over a second week, it being the first time we have ever held a newsreel subject for two weeks." BALABAN dr KATZ Corp., Chicago, III "Book CENTURY— and your comedy worries are over !" JEFFERSON Theatre, Hnntsxnlle, Ala. "Have run about every other kind and consider CENTURY the best of the bunch." VICTORY Theatre, Union City, Ind. "CENTURIES are the best tworeel comedies I have ever shown." U. S. THEATRE, Cleveland, 0. "Pete Morrispn in THE GHOST CITY becoming a great favorite. W e really did bigger than expected. Offers big exploitation possibilities." WHITEHOUSE Theatre, Milwaukee, Wis. "THE GHOST CITY going fine. We advertised Pete Morrison as the king of horsemen. Our boys like him and that accounts for the box-office receipts greatly." CIRCUITO ALCAZAR, Chihuaha, Mex. "I opened The New Rex Theatre with a GUMP COMEDY and it was a knockout. It's what I call real comedy." E. HOEFER, Sheboygan, Wis. "Your one-reel UNIVERSAL COMEDIES are the equal of any of the two-reelers, just as funny, and they make me just as much money." The POLLARD Theatre, Guthrie, Okla. "THE SOCIETY SENSATION WITH VALENTINO A REAL SENSATION. It packed our theatre all week, played to more women first two days than we generally play to O'n entire week. Gave complete satisfaction to patrons and at box ofiice." TOWER Theatre, St. Paul, Mimi. FOURTH SERIES LEATHER PUSHERS : "Finest short feature on the market. Sullivan is a whirlwind. They're certainly a money-getter. Book them and boost them." PECK'S Theatre, La Salle, III. "FOURTH SERIES LEATHER PUSHERS: "If the rest of the series measures up to the standard of the opening round, 'That Kid from Madrid, Mich.,' will have no kick coming. This round is equal to any of the preceding series in which Reginald Denny starred." STATE Theatre, New Bedford, Mass. "The First Round of the FOURTH SERIES LEATHER PUSHERS went over very big'. No one could be better than Billy Sullivan. You can't go wrong with him." WHITEHOUSE Theatre, Milwaukee, Wis. "LEATHER PUSHERS are the best short subjects on the market. Business increasing each round." REX Theatre, Albion, Neb. "LEATHER PUSHERS are the best buy on the market. Am waiting for more. Book them all !" PASTIME Theatre, Kansas, III. "LEATHER PUSHERS are the biggest hit of anything we have shown for months." MAJESTIC Theatre, Las Vegas, Neb. "LEATHER PUSHERS are a knockout. Should make money for any house." EAGLE Theatre, Baltimore, Md. "LEATHER PUSHERS are sure money-makers with a million different exploitation angles." GRAND Theatre, Coleman, Alberta, Can. "LEATHER PUSHERS are the greatest series of two-reelers ever made." PREMIER Theatre, Sherbrooke, Queb. "If there are any two-reelers on the market with as much pep, ginger and human interest as THE LEATHER PUSHERS, I haven't seen 'em,. LINCOLN Theatre, Pittsburgh, Pa. "LEATHER PUSHERS get the crowds through rain and mud." BOYNTON Theatre, Boynton, Okla. The LEATHER PUSHERS First, Second and Third Series featuring Reginald Denny. Fourth Series featuring Billy Sullivan CHAPTER PLAYS The GHOST CITY Featuring Pete Morrison and Margaret Morris The FAST EXPRESS Featuring Wm. Duncan and Edith Johnson RUDOLPH VALENTINO and CARMEL MYERS in "A Society Sensation" A Two Reel de Luxe Re-issue CENTURY COMEDIES Two Reels each — one a week featuring Baby Peggy Buddy Messinger Jack Earle & Harry McCoy Harry Sweet Pal the Dog Century Follies Girls * * * UNIVERSAL COMEDIES One Reel each — one a week featuring Bert Roach — ^Neely Edwards Joe Martin Slim Summerville Alice Howell Geo. K. Arthur Chuck Reisner INTERNATIONAL NEWS Released every Wednesday and Saturday GUMPS COMEDIES Two reels each — one a month Featuring Joe Murphy and Fay Tincher TWO REEL WESTERNS Fifty-two released one-a-week Check the subjects in which yon are interested and mail to your Universal Exchange for complete information on them.