Exhibitor's Trade Review (Mar-May 1924)

Page 48 Exhibitors Trade Review Save the Seconds and 101 DAYS FREE TRIAL $85.00 Easy Terms the Dollars will take care of themselves Without costing you a penny, let us show you how you can give your patrons rapid, convenient, accurate box-office service, saving time, money and worry for yourself. You can keep the line moving and the day's cash correct to the penny with a Brandt Universo Pays any amount from one cent to a dollar by simple key depression — pays it instantly. Ten year guarantee Right or left hand trap-door delivery. Used and endorsed everywhere. Free Trial At Our Risk Use it ten days free at our risk. Then if you don't agree that it helps you and pleases your patrons, send it back. Otherwise pay cash or easy installments. Use the coupon today. BRANDT AUTOMATIC CASHIER CO. Dept. U, Watertown, Wis. Address 50 Per Da and upward \ is one reason for the rapidly growing popularity of the Hotel Martinique. Another is the consistent economy of the entire establishment. Here you may enjoy a Club Breakfast at 4.3c., consisting of Fruit or Cereal, Bacon and Lgg-, and Rolls and Coffee — Special Luncheon and Dinners of superior quality are also served at the most moderate possible prices. No location can be possibly more convenient than that of the Martinique. One block from the Pennsylvan-a Station (via enclosed subway) — Wine blocks from Grand Central — ■ one block from the greatest and best Shops of the City — half a dozen blocks from the Opera and the leading Theatres — and directly connected with the Subway to any part of the V City you wish to reach. J 1^, »tST^ without et,^ Hotel cAffiliated with Jiolel MUlpi.x Bioadway-32-/<?33^S!s. NEW VORK A.E.Singleton.c4/a/ia^er. EXHIBITORS ATTENTION Showmen who have used or are still using radio broadcasting as part of their program are asked to send in their experiences of the reaction of audiences, to the Modern Theatre Editor. He will appreciate the courtesy. Leaders All — F. C. Munroe The Showman on Main Street (Continued from page 7.) v^ith money. He must make up for his lack of financial resources by a liberal use of his own ingenuity and the experience of others. He can dress up his lobby to attract and give the atmosphere of the picture, by doing a little carpentry work and spending a few dollars. The lobby cards are always good. There fs one other source of inspiration to the showman on Main Street, and that is the trade press. With pictures and story, he is shown every week just how a fellow exhibitor put over a picture, and it is a comparatively easy matter for him to adapt such a plan to his own requirements. (Continued from page 19) continue. But another call came. This one was even more insistent than the others, and was to join B. W. Traggart of Boston in raising New England's quota of the $185,000,000 national Red Cross fund. That job was successfully accomplished. Then, in the summer of 1918, when the war was at its height, Mr. Munroe was called to Washington. In spite of the herculean efforts of the Red Cross the scarcity of nurses in France was causing worry. The War Department determined to institute a world survey of all the nursing material available. It was to make this survey that Mr. Munroe went to Washington, expecting to remain three or four months. Actually he remained three years, taking into account the time he afterward devoted to work in Europe. The task involved the tabulating of 150 details developed individually in questionnaires returned from 300,000 women. A staff of fifty clerks was required to handle the vast volume of work. In August of 1918 Mr. Munroe was asked to remain as assistant to General Manager George Scott of the National Red Cross. On Afarch 1 of the following year Mr. Munroe was requested by the organization to become its general manager, which position he occupied until January of 1921. Before finally retiring from his organization work, however, he was asked to proceed to Europe and facilitate the retirement of the American Red Cross. This assignment also was accepted and for several months Mr. Munroe traveled all over the Continent, or at least over Austria, Germany, Hungary, Czechoslovakia and Poland. He was extensively entertained by the rulers of these countries, in Prague an elaborate state function being given in honor of the delegate of the Red Cross. On his return to Washington Mr. Munroe formally retired from the Red Cross. Then, expecting to take a rest before entering business, out of the clear sky came a request to take the position of vice-president and general manager of the Hodkinson Company, with charge of operation. On the first of the present year Mr. Munroe was elected president of the company. For three months he has been busy with his enlarged staff getting new material for the coming year. That work practically has been accomplished, and in the next six weeks the details will be announced. Remodelins; Produces Magic Effect (Continued from page 45) motion picture house, long and narrow, and from the orchestra rear had much the appearance of a subway with a picture at the end. By carrying out a color scheme of silver grey with dark trimmings through the entire interior with the exception ox that portion in the neighborhood of the proscenium, which was finished in dark shades with dark hangings, a remarkable effect of foreshortening was achieved. The stage seemed to jump forward about 20 feet, while the auditorium broadened out in similar proportion. A glance at the auditorium photograph will show that the effect still persisted to the camera's eye. CLASSIFIED AD DEPARTMENT Rates For Sale, 8 cents per word. Help Wanted, 6 cents per word. Situations Wanted, 4 cents per word. Special ratf^s on lonp time contracts. CAMERA EXCHANGE Motion Pictures made to order. Commercial, Home or Industrial. We have excellent facilities, and the best cameramen. Our price 20c per foot. Ruby Film Company, 727 Seventh Avenue. New York. Motion Picture and "Still" Cameras rented, sold and exchanged. Portable lights for sale and for rent. Keep us advised of your wants. Ruby Camera Exchange. 727 Seventh Ave., New York City.