Exhibitor's Trade Review (Mar-May 1924)

Page scan 000420 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1924)
Leaf #:
000420
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 8 Exhibitors Trade Review All Wires Led to the Astor Ball Room Cyclones, Blizzards and Other Capricious Elements of Nature Failed to Prevent an A. M. P. A. Celebration of National Scope Full Quota from Orleans Atlanta, Ga. Dixie Land sends its warmest greetings to the A. M. P. A. Please tell our conscientious guiding star, Charlie Pittijohn. that we too are enjoying Board of Trade banquet, one hundred percent attendance, and are now listening in on the promise of the Naked Truth diners to rattle the . skeleton until its bones give up the scandal hovering in and about them. Tell our beloved chief Charli'e we are for him to the limit and all send our sincerest wishes. Alison Fox; Anderson, Pathe; Exell, Selznick ; Burke, Metro ; Prince, Paramount ; Clark, Goldwyn ; Salvini, Inc.; Butner, Educational; Kich, F. B. O. ; Beacham,First National; Coyne, United Artists ; Bromberg, Sanger Progress ; Mitchell, Standard ; Bloung, Vitagraph ; Rhodes, Hodkinson ; Brannon, Eltabran ; Davis, Preferred ; Williams, Universal ; Oldknow, Southern States ; Futrelle, Weekly Film Review; E. L. Cole, Secretary. * * * Co-operation Assured Butte, Mont. Listening in via Hastings, Neb. Regret we cannot be with you in person. Accept our heartiest congratulations! and be assured of our utmost co-operation. MONTANA FILM BOARD OF TRADE, Harry M'eyer, Secretary :f: Anxiously Waiting Milwaukee, Wis. We are anxiously waiting to hear your talks, best of luck to you. MILWAUKEE FILM BOARD OF TRADE'. * * * Travel, Nigger, Travel! Pittsburg, Pa. Listening in. Speeches coming in fine, as loud as TNT. My chaufTeur got me home just in time to catch your broadcasting. Told him to hurry, I wanted to get the TNT speeches. He asked what it meant I said travel, nigger, travel. W. W. HODKINSON CORP'N. G. R. Ainsworth, Manager. * * * Broadcasted — Hie — Successfully Portland, Ore. Heartiest congratulations and best wishes from this board and all its members to your organization and members. We are trying to hear the speeches. What little we have heard are rotten squawks. There . is no truth naked or otherwise in your statements that the speeches are being broadcasted, hie. successfully. PORTLAND FILM BOARD OF TRADE. * * + Des Moines Well Represented Des Moines, Iowa Listening for your broadcasting program. All Des Moines Exchanges and A. H. Blank Enterprises represented. S. S. Schwartz * * * Harmony and Understanding New Orleans, La. The whole New Orleans family, exhibitors, branch managers and salesmen, are assembled together in a spirit of harmony and better understanding than has ever heretofore existed, awaiting your radio messages which we expect to receive through the courtesy of the New Orleans Radio Association. Greetings and best wishes from us all. NEW ORLEANS FILM BOARD OF TRADE, (and Joint Board of Arbitration.) * * * Tornado Versus W. E. A. F. St. Louis, Mo. The St. Louis Film Board of Trade and members of the Joint Arbitration Board s?nd greetings. We are tum'n^ in on the radio in an effort to hear your program. Tornado just passed over St. Louis and we may be unable to locate station WEAF. ST. LOUIS FILM BO.\RD OF TRADK, Credit to the Industry Chicago, 111. Gi-flatings. Entire personnel, Chicago Film Board of Trade and officers. Motion Picture Theatre Owners, Illinois, which unites comprise Joint Arbitration Board, are anticipating great pleasure in listening to the speeches broadcasted from Station WEAF, New York, by participants at the Naked Truth dinner March 29, 1924. and heartily congratulate you on your original undertaking with assurances that same is indicative of credit of the greatness of the motion picture industry and of value to the continuity of the splendid harmony existing between distributors and "fexhibitors in our neck of the woods. Cordially yourg. CHICAGO FILM BOARD OF TRADE, Joint Arbitration Board. ^ ^ ^ Enthusiastically Present Denver, Colo. Numbers of film and arbitration boards gathered here endeavoring to tune in. Please count us as being enthusiastically present. DENVER FILM AND ARBITRATION BOARDS. * * * Cleveland Can't Hear Cleveland, Ohio We are unable to hear WEAF station but offer you our congratulations and best wishes. FILM BOARD OF TRADE AND JOINT BOARD OF ARBITRATION. * * * Pleasant Anticipation Cincinnati, Ohio Entire film board and exhibitor members of joint Board of Arbitration listening iiij Anticipating with pleasure hearing your program. FILM BOARD OF TRADE, CINCINNATI. * * * Mutually Profitable Evening Philadelphia, Pa. Members of the Phiadephia Film Board of Trade are standing by waiting to listen in on your speaker3^ They anticipate a pleasant and mutually profitable evening. Your success is ours. Oscar Neufeld, President. * s(: * Poor Static in North Carolina Charlotte, N. C. Tharlotte Film Board of Trade at banquet table send their greetings. We tried in vain to get WEAF but regret unable to do so duie to static conditionsv We know you are having a wonderful time. Regret we are unable to be with you. Regards. CHARLOTTE FILM BOARD OF TRADE, E. F. Darrine, President. * if * Bring on the Soup Dallas, Texas « e are with you. When do we eat? Congratulations. DALLLAS FILM BOARD OF TRADE. * H= * Waiting and Listening Washington, D. C. Glad to advise both Film Board and Artitration Board listening and waiting for the speeches best wishes big evening. FILM BOARD OF TRADE, Jake Flax, Secretary * * * Hope Static Was Good Los Angeles, Calif. Sevftral members of thi; Los Angeles Film Exchange Board of Trade are listening in at this time anxiously awaiiting the opportunity of listening to your speech and, possibly, while this telegram _ is in your hands we may actually be hearing your address. Our organization extends to you its heartiest good wishes and to our New York General Counsel, who we believe is present Have the kindin;ss to extend our best regards for the Los Angeles Film Exchange Board of Trade. A. P. Michael Narlian, General Counsel. New Testament of Achievemtait San Francisco, Calif. Many members of the San Francisco Film Exchange Board of Trade will U; listening-in tonight for your speech. The wonders of the air no less than the wonders of the screen have united for the entertainnn;nt. pleasure, happiness of mankind. Remove the motion picture from our lives and civilization goes back a double decade. Remove advertising and we aPe in the Genesis of our careers with a business Exodus. Advertising the movies by radio is. .a revelation and a new tlestament of human achievement. * * * New Haven Listening In New Haven, Conn. Members of New Haven Film Board of Trade are assembled in New Haven tonight listening to the various speakers, A. M. P. A. dinner. We want to congratulate you on your wonderful organization and all members here feel we are only sorry that we are not in attendance tonight. John D. Powers. * * * Through a Cyclone Oklahoma City, Okla. Program coming in through cyclone in fine shape. Keep up good work. Regards. OKLAHOMA CITY FILM BOARD, A. J. Beck, Chairman * * * Applause from Invisible Guests Detroit, Mich. The Detroit Film Board of Trade extends to yourself and those present heartiest greetings. Our own Naked Truth celebration is in progress and we are deceiving your program by radio this being possible by the installation of a special receiving set in the offices of the Film Board of Trade. Allow us to congratulate you on the special program you have arranged and assure you of our appreciation of this opportunity to be your invisible guests. FILM BOARD OF TRADE OF DETROIT. * * * Terrific Storm and Blizzard Minneapolis, Minn. Members of Minneapolis Film Board of Trade are listening in and waiting for the speeches. Have been unable to hear anything, however. We are in the midst of a terriffic snow storm and ■ blizzard, which no doubt is htving some effect. Please extend to the Associated Motion Picture Advertisers our sincerest good wishes. INDIANAPOLIS FILM BOARD OF TRADE. A. H. Fisher, President * * 'Tell Paul to Step on It' Indianapoli"=„ Ind. We are listening in. Programm; splendid. Congratulations. Tel! Paul Whjteman to step on it. INDIANAPIIS FILM BOARD OF TRADE, Severin Hotel TNT Banquet. * * * Wampas Rooting Strong Los Angeles, Calif. The Wamoas extends greatest wishes for a wonderful affair tonight. Every member wishes he were there to participate in the Naked Truth jinks. May this night go down in press agent history as the biggest of the big. Congratulations. Harry D. Wilson, President Wampas. * * * Full Quota at Seattle Seattle, Wash. The combined membership of the Portland Fihn Board of Trade and the Northwest Film Board of Trade of Seattle comprising all exchange managers, distributing from Seattle and Portland, are now gathered about a banquet table in the Gowman Hotel, Seattle. We have installed radio equipment and are listening for your speeches. We send greetings and regards. NORTHWEST FILM BOARD OF TRADE.