Exhibitor's Trade Review (Mar-May 1924)

Page scan 000884 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1924)
Leaf #:
000884
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 56 Exhibitors Trade Revieu Keep Your House Strong this Spring and Summer with Q>aramount Qictures THOMAS MEIGHAN in "Pied Piper Malone Meighan and Tarkington, Lois Wilson and the screen's cutest kiddies ! By Booth Tarkington. Adapted by Tom GeragHty. Directed by Alfred E. Green. POLA NEGRI in "Shadows of Paris Herbert Brenon Prod. Adapted by Fred Jackson from "Mon Homme" by Picard and Carco. Screen play by Eve Unsell. Pola as apache dancer and society woman in a flaming romance of Paris. Sam Wood's "THE NEXT CORNER Conway Tearle, Lon Chaney, Dorothy Mackaill, Ricardo Cortez, Louise Dresser. By Kate Jordan. Written for the screen by Monte Katterjohn. A nifty box-office cast in the famous marriage-picture! Joseph Henabery's "THE STRANGER" Betty Compson, Richard Dix, Lewis Stone, Tirily Marshall. From John Galsworthy's "The First and the Last." Adapted by Edfrid Bingham. The marvelously acted classic of love and regeneration. WILLIAM deMILLE'S "ICEBOUND" Richard Dix, Lois Wilson. From Owen Davis' play. Screen play by Clara Beranger. The Pulitzer prize play splendidly pro duced. And what a warm-weath» er title! GLORIA SWANSON in "A Society Scandal" Allan Dwan Prod. Screen play by Forrest Halsey. From Alfred Sutro's "The Laughing Lady." Making better records than even "The Humming Bird!" Grab it now!