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Page 76
Exhibitors Trade Review
NATIONAL
SECTION
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'THE PERFECT FLAPPER' IS HELPLESS WITHOUT PERT
The outdoor exposures of Summer or Fall, Winter or Spring, hold no fears for the gir^i who uses PERT Rouge. For the delight of PERT is that IT STAYS ON, even in spite of perspiration and constant powdering. That's why the "Perfect Flapper" is actually helpless without it. Ask Them — They'll Tell You.
Pert Rouge Makes Perfect Flappers
THE most pertinent window display tie-up with "The Perfect Flapper" is beyond the question of a doubt the combination display of Pert Rouge and Winx. These two products are the "flappers' delight!" There is no way in which you can better exploit Colleen Moore's latest and greatest picture than by appealing to all the feminine fans of your community and certainly the best way of doing that is by attracting their attention
to the two most prominent whim accessories closest to l.heir hearts.
That means Pert Rouge and Winx Eye Lash Nourishment— a window display that will actually increase your box-office receipts and increase sales for your local merchant. By signing the coupon below you get the benefit of tying up with both products.
I Clip This Coupon |
EXHIBITORS TRADE REVIEW, 45 West 45th St. New York City.
Please have the Ross Company forward their special window display material so that I can take advantage of these national tie-up products, PERT and WINX, with Miss Colleen Moore's latest picture, "The Perfect Flapper." I have listed below my play dates and the number of display sets I can make use of in my exploitation campaign.
Name Theatre
City State .
Perfect Flapper No. of Window
Play Dates ....Sets Desired ...
PERT AND WINX WINDOWS AID SHOWMEN
Nationally Advertised Products Back of 'The Perfect Flapper'
T> OUGE that gives a velvety touch and rosi
ness that lasts until it is' removed with cold cream or soap and water. Rouge that is unaffected by rain, snow, wind or constant powdering. Rouge that has a light, fluffy, cream base which is constantly absorbed by the skin, thus protecting it against the formation of enlarged pores !
Wouldn't a rouge so described, send its appeal straight into the heart of the girl who would be a perfect flapper? We'll say it would, and her name is legion. Such a rouge is the nationally famous Pert Rouge, which has been conscripted as a tie-up partner in connection with window displays that give free exploitation to the exhibitors playing First National's rollicking screen play, "The Perfect Flapper."
But the Ross Company of New York who sell Pert Rouge have not stopped there. The concern also handles the equally famous
Winx. Winx has endeared itself to members of the fair sex for its properties that give lustre, length, depth and enchantment to eye lashes. And, oh, how the girlies do love that !
CASH IN ON FLAPPER FROCK CONTEST
r\N page 80 of this National Tie-Up " Section is a description of a contest on Frances Faire Frocks to be run in connection with beautiful window displays exploiting First National's "The Perfect Flapper."
To the exhibitor with even tht tiniest spark of the spirit of showmanship this contest will mean that old dame opportunity is camping on his doorstep. It offers a free explottation that fairly sparkles and shrieks with the promise of increased profits. No showman can afford to miss this. No real showman will.
In being ofTered a chance to profit by the high power publicity of Pert and Winx window displays showmen have an opportunity to whxch they should give immediate heed. One could hardly think of a more appropriate tie-up for "The Perfect Flapper," nor one that more adequately instills a ticket-buying desire on the part of onlookers.
Confirmed and potential flappers are naturally interested in Pert Rouge and Winx eye-lash preparation, for the fact that these are of an unusually durable nature. It makes no difference what the weather conditions are or the climatic temperature, Pert and Winx preparations stay with them. Mis's Flapper can even take a dip into the surf and be assured of the even tenure of her complexion when she emerges from the briny.
Showmen would do well to take advantage of this stimulating opportunity. Appropriate stills of Colleen Moore, Flappiest of the Flapper species, will do worlds in turning window shoppers into screen patrons. Need anymore be said? The coupon in the Pert ad 'and Winx ad will do the trick if the exhibitor signs it and sends it post haste to the Review.