Exhibitor's Trade Review (Dec 1923 - Feb 1924)

Page scan 000346 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1923 - Feb 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1923-Feb 1924)
Leaf #:
000346
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 08, 2024
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Page 62 Exhibitors Trade Review INDEX TO LISTINGS A Accessory Dealers *)6 Acoustics, Theatre 66 Adapters, Carbon 66 Adapters, Electric Lamp 66 Adapters, Lens 66 Adapters, Mazda Projection .. 66 Addressing Machines 66 Advertising Novelties 66 Advertising Projectors 66 Advertising, Theatre 66 Aislelites, Theatre 66 Aisle Rope and Fittings 66 Ammeters, "Volt 66 Animals, Toy 66 Annunciators, Electric 66 Arc Feeds, Automatic 66 Arcs, High Intensity 66 Arc Lamps 66 Arc Lamps, Portable 66 Arc Lamps, Reflecting .66 Art Titles '.66 Artists' Representatives. ... . . .67 Attractions, Vaudeville 67 Autochromes 67 Automatic Curtains 67 Automatic Non-Re-winds 67 B Balconies 67 Balloons, Toy 67 Ballyhoo Stunts 67 Bands, Reel 67 Banners, Announcement ....67 Baskets, Decorative 67 Batteries, Electric Light. . . . .67 Bells and Buzzers 67 Bells, Mvjsical Electric 68 Belt Cutters 68 Belting Leathers 68 Benches, Cement 68 Bird Baths, Lobby 68 Blowers and Exhausters ....68 Blo-svers, Organ Po-wer 68 Bolts 68 Booking Offices 68 Bookkeeping Machines 68 Booths, Projection ..68 Booths, Tickets 68 Boxes, Ticket 68 Box Office Statements 68 Brass Fixtures 68 Breakers, Circuit 68 Brokers, Play 68 Brokers, Theatre 68 Bronze and Iron Work 68 Brushes, Bill Posters 69 Brushes, Dynamo, Generators . 69 Bulletin Boards 69 Bubblers, Fountain 69 Buttons, Advertising 69 Buzzers, Electric 69 C Cabinets, Safety Reel . . . . 69 Cabinets, Sanitary Device.... 70 Cabinets, Switchboard 70 Cabinets, Towel 70 Cable, Asbestos ..70 Cables, Motion Picture 70 Cable, Wire Asbestos 70 Call Systems, Automatic ....70 Cameras, Motion Picture 70 Cameras, Studio, Still 70 Cameras, Ultra Speed .70 Cameraman's Schools 70 Cameraman's Text Books 70 Canopies, Bronze 70 Canopies, Sidewalk 70 Cans, Film 70 Caps, Color and Shade 70 Carbide, Calcium 70 Carbon Savers 70 Carbons, Arc Lamp 72 Cardboard, Sign 72 Card Index, Systems 72 Cards, Photoplayers 72 Carnival Goods , 72 Carpet Cleaning Compound. . .72 Carpet Lining 72 Carpets and Rugs 72 Cartoons, Advertising 72 Cartoons, Film 72 Cases, Film Shipping ........ 72 Cases, Medical Emergency. . . .72 Cases, Reel Carrying 72 Cash Boxes .72 Cashiers, Automatic 72 Casting Agencies 72 Ceiling, Metallic 72 Cement, Film ; 72 Chairs, Theatre 72 Chair Covers, Theatre 72 Chairs, Foyer, Balcony 72 Chairs, Folding 7* Chairs, Rattan, Reed and Willow 74 Change Makers 74 Checks, Door and Spring 74 Checks, Hat and Coat 74 Chemicals, Air 74 Chemicals, Photographic ....74 Chewing Gum Remover 74 Choppers, Ticket 74 Clasps, Film 74 Cleaners, Film : 74 Cleaners, Metal 74 Cleaners, Vacuum 74 Clip Sheets 76 Clips, Film 76 Clips, Test 76 Clocks 76 Cloth, Poster .76 Clusters, Wireless Fixture... 76 Coin Bags 7«G Color Films, Natural 76 Colored Lamps, Etched 76 Coloring, Hand Film 76 Coloring, Lamps 76 Cut-Outs 78 D Date Strips 78 Daylight Camera Loaders. ... 78 Decorations, Flower 78 Decorations, Theatre 78 Decorators, Theatre Interior 78 Drinking Fountains 78 Deodorants, Theatre 81 Developing, Film 81 Diffusers 81 Dimmers, Electric Light 81 Dimmers, Portable 81 Disinfectants and Sprays 81 Displays 81 Dolls bl Doors, Fireproof 81 Doors, Rolling Steel ........ 81 Doors, Safety 81 Dowsers 82 Draperies 82 Drops, Velvet Stage 82 Dyes, Film 82 Dynamos, Electric ..82 E Easels, Brass, Picture 82 Economizers, Current 82 Editors, Film 82 Electric Lamps 82 iEmergency Lighting Systems 82 Engines, Gas and Gasoline ... 82 Engineers, Stage 82 Engineers, Studio 82 Engineers, Theatre 82 Engravers, Theatre 82 Envelopes 82 Exhausters and Blowers ....82 Exhaust Fans ....84 Exitlight Boxes 84 Exit lights 84 Exit Signs 84 Exporters 84 Exposure Meters 84 Extinguishers, Fire 84 Exploitation 84 P Fan Brackets, Electric 84 Fans, Advertising 84 Fans, Electric 84 Film Cabinets 84 Film Packers 84 Film, Raw ; . .84 Film Cleaners 84 Film, Colored Raw 84 Film, Raw Negative 84 Film, Raw Positive 84 Film Splicers 84 Film Shippers and Forw'rd'rs 84 Film Storage 84 Filters, Lens 84 Filters, Water 84 Financers, Theatre 84 Fire Alarms 84 Fire Doors 84 Fire Guards 84 First Aid Equipment 86 Fixtures 86 Fixtures, Lighting 86 Fixtures, Plastic 86 ' Fixtures, Store 86 Flags , 86 Flame Shields 86 Flanges 86 Flashers 86 Flashlights 86 Floor Lights 86 Floor Coverings 86 Floor Scrubbing Machines. . . .86 Flooring, Cork 86 Flooring, Mosaic 88 Flowers, Artificial 88 Footlights 88 Forwarders, Film 88 Fountains 88 Fountains, Drinking 88 Fountains, Soda 88 Foyers 88 Frames and Wheels 88 Frames, Picture 88 Frames, Poster 88 Fronts 88 Furniture 88 G Gazing Balls .90 Gelatines 90 Generators, Motor 90 Globes 90 Goggles 90 Graphite 90 Graphite, Powdered 90 Greases 90 Grilles 30 Grilles, Brass 90 Gummed Labels 90 H Halftone Cuts 90 Hardware, Stage 90 Hat Racks, Brass 92 Heaters, Foot 92 Heaters, Booth 92 Heating, Theatre 92 Heating Systems 92' Heralds, Novelty 92 High Intensity Arc Lamps... 92 ' I Inductors 92 Industrial Films 92 Inks, Slide 92 Inserts, Colored 92 Instruments, Circuit Testing. 92