Exhibitor's Trade Review (Dec 1923 - Feb 1924)

Page scan 000451 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1923 - Feb 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1923-Feb 1924)
Leaf #:
000451
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 08, 2024
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January 5, 1924 Page 39: Production Chart and Press Opinions In This Department Is Delivered to You in Condensed Form the Data on All Current and Coming Productions. Features Available for Booking Are Arranged by Months. Future Releases Are Listed With Distributors' Names. In the Outer Columns Are the Highlight Opinions of the Press on Current Features. Laughs and Thrills in 'Going Up' Associated Exhibitors Picture Wins Audiences rjqUGLAS MACLEAN is "at -'-'his funniest and best" in "Going Up," according to the Los Angeles Express. The picture itself, says this reviewer, is "packed with the salt of healthy, hearty laughs sufficient to keep any plot refreshingly entertaining for any period," and goes on to say: "Going up" is one of those stage concoctions that are improved by transference to the screen. Where the performers in the narrow picture frame of a playhouse report by word of mouth, the camera can follow the hero in his airy flight in truly Munchausen fashion. It is excruiatingly funny and a bit exciting. The Philadelphia North American writes than "MacLean is capitally cast as the young author whose books on flying have given him an enviable reputation," and summarizes the film in the following terse yet illuminating sentence: Hilariously funny, and yet death defying, airplane stunts ; unusually snappy and clever sub-titles, and Douglas MacLean are all crowded into "Goine Up." In the mind of the Portland Oregonian, "there is no doubt about the success of Douglas MacLean's screen vehicles." MacLean's success can be laid to the fact that he "depends upon his judgment of stories"; this, together with "his own engaging personality" of the picture itself: "Going Up" is but another example of MacLean's sparkling comedy, resplendent with action and liberally sprinkled with suspense, to the point that one wonders if anything else could be included to keep you rolling back and forth in your seat. The St. Louis Dispatch points out that; "those familiar with MacLean's comedy methods will appreciate the possibilities of a situation like this under his deft handhng." Several critics beside this one agree that the subtitles are "exceptionally clever" and that the limit in "camera ingenuity" was used to film the air scenes. The hero unwittingly does all of the stunts ever attempted by flyers and some that not even the greatest airplane acrobat would have the hardihood to try. The combination of thrill and humor in the flying episodes is a remarkable achievement. _A triumph for MacLean, the Cincinnati Enquirer believes, for he "establishes more firmly than ever his reputation as a refined comedian." Anybody who likes "good comedy that doesn't leave a bad taste in the mouth" will be "doing himself a favor" by seeing "Going Up." CURRENT PRODUCTIONS SEPTEMBER Feature Star Director Enemies of Women L. Barry more .... Crosland .. Eternal Three, The Special Cast M. Neilan . Exiles, The Doug MacLean ..Not credited.. Fair Cheat, The All Star King French Doll, The Mae Murray R. Z. Leonard Going Up Ingraham . . . Gold Diggers, The Hope Hampton . . Beaumont . . Gold Madness Guy B. Post Thornby .... Green Goddess, The .... Special Cast Sidney Olcott. Gun Fighter, The William Farnum .Not credited.. Haldane of the Sec. Serv.Houdini Houdini Hell's Hole Chas. Jones Not credited.. Her Reputation Special Cast J. Wray ... Hunchback of Notre DameLon Chaney W. Worsley . Lawful Larceny Gray-Naldi-Nagle. . Allan Dwan . Lone Star Ranger Tom Mix Not credited.. Main Street Blue-Vidor Beaumont ... Marriage Maker, The . . . Ayres-Holt Wm. deMille . Merry Go Round Philbin-Kerry . . . R. Julian .... The Midnight Alarm . . . Special Cast David Smith . Monna Vanna Lee Parry Eichberg . Mothers-In-Law York-Clifford-Glass Gasnier PotashPerlmutter Bernard-Carr .... Badger Puritan Passions Glenn Hunter . . . . Tuttle Red Lights Special Cast C. Badger . . . OCTOBER Feature Star Director Distributor Length April Showers Harlan C. Moore Tom Sorman Preferred .... 6,000 Ashes of Vengeance ...Norma Talraadge. Frank Lloyd First Nat'l 10,000 Bad Man, The Holbroc* Blinn . . Edm. Carew .First Nat'l 7,000 Big Dan Charles Jones . . . Wm. WellmanFox 5,934 Cameo Kirby John Gilbert Jack Ford ..Fox 7,000 Dancer of the Nile, The Special Cast Wm. P. Earle.F. B. 0 6,000 Day of Faith, The .... Special Cast .... Browning . . . Goldw3m . . . 6,000 Desire Special Cast Harry Garson Metro .... 7,000 Does It Pay? Hope Hampton ..Charles Horan Fox 7,000 Devil's Dooryard All Star Lewis King.. Arrow 5.000 Drifting Priscilla Dean ..Tod BrowningUniversal .. 7,000 Dulcy Talmadge S. Franklin. .. 1st Natonal. 7,000 Distributor Length .Goldwyn ..10,501 joldwyn ...6,845 Goldwyn . . .10,000 .F. B. O. . . .6,000 .Metro 7,000 .Asso. Exhib. 6.053 .Warners 7,500 Principal ...6,000 Goldvsryn 9,100 Fox 5,000 F. B. O. . . .5,000 Fox 5,000 .First Nat'l . .6,566 . Universal . .12,000 .Paramount .5,503 Fox 6,000 Warner's . . . 8,000 Paramount ..6,295 Universal . . 10,000 Vitagraph . . 7,000 Fox 8,000 Preferred ...6,725 First Nat'l . .7,000 Hodkinson . .6,600 Goldwyn . . . .6,841 . .Edw. Sloman .Metro . . Reg. Barker . Metro . .E. Mortimer .Frank Crane 7,000 8,000 .Fox 6,000 Asso. Ex^ . .6,000 .Harry Millard Fox 6,000 . Campbell .... Fox 5.000 .Harold Shaw Metro .... 6,000 Emmett Fl3mn Goldwyn . . . 9,000 Eagle's Feather, The . . . Special Cast . Eternal Struggle, The . . Special Cast . ■^.xiles. The John Gilbert . '''oolish Parents Special Cast . Governor's Lady, The . . Special Cast . Grail, The Dustin Famum 'Te'd to Answer Special Cast . In the Palace of King . . Special Cast . Lights Out Ruth Stonehouse.Fanpell F. B. O. .. 6,000 '^.one Fighter, The J. B. Warner ...Not Credited Sunset 5.000 one Live the King ...Jackie Coogan . . . Schertzinger .Metro 9,364 Marriage Maker All Star Wm De MilleParamount ..6,295 Meanest Man in World .Special Cast Eddie Kline . First Nat'l .5,000 Men in the Raw Jack Hoxie Geo. Marshall. Universal .. 5,000 Miracle Makers Special Cast . . . Van Dyke . . . Asso. Ex. 6.000 No Mother to Guide Her Genevieve Tobin . Horan Fox 7,000 Pioneer Trails Special Cast .. ..David Smith .Vitagraph ..7,000 Ponjola Special Cast Donald Crist .First Nat'l .7,000 Prince of a King, A ....Dinky Albert Austin Selznick 6,000 Printer's Devil, "The ....Wesley Barry . . . Wm. Baudine. Warner's .. 6,000 Puritan Passion Special Cast Frank Tuttle Hodkinson . 8,000 Ramblin' Kid. The Hoot Gibson E. Sedgewick. Universal .. 6.000 Rosita Pickford Lubitsch United Artists 8,800 Rouged Lips Dana H. Shaw Metro 6,000 Ruggles of Red Gap ...All Star Jas. Cruze ...Paramount ..7,590 Shattered Faith Snecial Cast ....J. J. Ormont . Independent 6,000 Silent Partner Moore-Joy Maigne Paramount ..5,000 Six Dajrs Griffith Brabin Goldwyn-Cos.8,000 Six-Fifty, The Welsh-Adoree Nat Ross ... Universal .. 5,000 Slave of Desire Special Cast . . . . G. V. Baker. Goldwyn .. 7,000 Steadfast Heart, The ...Special Cast Sheridan Hall Goldwyn .. 7,000 Sting of the Scorpion ..Edmund Cobb Rich. Hatton .Arrow 5,000 Strangers of Night Moore-Bennett ...Niblo Metro 7,800 Three Ages , B. Keaton Keaton-Cline .Metro 6,000 Thundergate Snecial Cast J. De Grasse First Nat'l . .7,000 Times Have Changed ...William Russell .James Flood -Fox 5,000 To the Last Man All Star Fleming ....Paramount ..6,000 Untameable All Star Blache Sunset .... 5,000 Way of Transgressor. .. .All Star Craft Universal ...5,000 What Love Wfll Do ...Kenneth McDonaldNot Credited .Independent 5,000 Where Is West Hoxie Marshall Universal ...5,000 Why Worry Lloyd New.-Taylor . Pathe 6,000 Wild Party, The Gladys Walton ...Her. Blashe ..Universal 5,000 Woman Proof Thos. Meighan ..A. Green ...Paramount ..7,687 Zaza Gloria Swanson ..Allan Dwan .Paramount ..7,076 NOVEMBER Feature Star Director Distributor Length Blow Your Own Horn ..Lewis-Perdue J. W. Horne .F. B. O. ..6,000 Crooked Alley Special Cast Robert Hill . Universal .. 5,000 Cyclone Jones Williams Seeling Asrwon 5,000 Dangerous Maid, The ..C. Talmadge V. Heerman .First Nat'l .7,337 Eternal Flame B osworthWindsor M. Neilan Goldwyn 6,000 'Rosita' Finest Costume Play, Says Press Critics Unite in Commending United Artist Film ROSITA" is one of those films (very few and far between) that merit the unlimited use of adjectives," says the Indianapolis, (Ind.) Star. Here, for instance, in one picture the spectator has the "loveliest Httle woman that ever flitted across the screen," a beautiful Spanish romance and "stirring mob scenes," directed as only "Ernest Lubitsch, the German producer, knows how." It is a costume picture, on a scale which entitles it: To a place vrith the best of the season's spectacles. The director understands the handling of mobs as no one else does, and has given it an elegant production with interiors that stand out cuite nrominently despite the high-powered dramatics that are waged on all sides. It is a "stirring drama," according to the Cleveland Plain Dealer, a little "slender in drama at times," but always artistic, and too, it has several "genuinely comic reliefs." The sets are "magnificent and plenteous." It is recommended unhesitatingly. As to the star: • The "new" Mary is a different one, made so by the story. Here is an independent heroine, self-reliant, but never surrendering to complete abandonShe is tne sort of heroine all love — but is never quite found except in stories, which all of us love, too. The picture has an "exceptional background" as a production, we learn from the Los Angeles Times. It is captivating to watch the play of "light and shade in the scenes of the pictures." There" is plenty of evidence of the "subtle Lubitsch technique," as it has been made known through his foremost plays. "Alluring also is the art quality" of the film that shows the skill "not only of the director, but of the photographer as well": The scenes : Of the carnival have an impulse, a rythm and a_ vitality that is exceptional in big mob sequences. In flashes, the carnival comes near being the wildest affair that has been seen at any time. A regular operatic entrance has been prepared for Mary herself. Real excitement is worked up through having people in all ends of tbe Spanish street shriek the name of Rosita until finally with a guitar slung over her shoulder she comes tripping into the scene. It is the first production in which Mary emerges from the "ingenious graces of youth" into the "maturer beauties of womanhood," we are told by theBrooklyn Standard Union, revealing a "formidable histrionic talent, "and proving herself to be an emotional actress to be reckoned with."