Exhibitor's Trade Review (Dec 1923 - Feb 1924)

Page scan 000458 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1923 - Feb 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1923-Feb 1924)
Leaf #:
000458
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 08, 2024
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Page 46 Exhibitors Trade Review NEW MUSIC FOR PHOTOPLAYS ROMANTIC— (Chappel-Harms, Inc.) "If Winter Comes" by Tennent for optimistic veins ; "Roses of Picardy" by Wood for birth of love sequence; "The Sunrise" by Seitz for love scenes. LIVELY— (Chappel-Harms, Inc.) "Mill by the Sea" by Adams for cheerful bits; "Danse Lithuanienne" by Rimsky-Korsakow (Carl Fischer) for the Russian dance, also as light, hurry (minor). FOX TROT— (American Music Pub. Co.) "Edna" by Jerre De Graff for comedy scenes; "Tonight" by Art Conrad for a cheerful vein; "I Don't Believe You" by Art Conrad for sentimental scenes; "Say It With a Ukulele" by Art Conrad for love scenes. PATHETIC— (Chappel-Harms, Inc.) "Been" by Noyello for anything in a meditative strain; "Miss Me" by Darewski for registering sympathy. DRAMATIC— (Chappel-Harms, Inc.) "Christ in Flanders" by Ward-Stephens for after a battle; "Phantom Legions" by Ward-Stephens for showing of victorious troops. STRONG^( Chappel-Harms, Inc.) "Because" by d'Hardelot for emotional love scenes FLOWING— (Chappel-Harms, Inc.) "Mon Co!,>?'■ by Du Pare for picturesque scenes; (Carl Fischer) "Spring Zephirs", waltz intermezzo by O. Vessella to register joy and for exhibition dances and waterfalls. MYSTERIOUS— (Carl Fischer) "Land of the Blue Sky Symphonic suite II by the Sea, first part till Poco piu lente from (4) from Tales of Hoftman, whenever a show mysteriso is necessary, and water scenes, also for love and friendship. BALLARD — (American Music Pub. Co.) Londonderry Air, "My Heart's More Than Your Gold Can Buy" by Emma Rennie, when a melancholic scene is shown. ORIENTAL— (American Music Pub. Co.) "Oriental Dream" by J. Leonard Ivory for scenes oriental. MARCH — (Chappel-Harms, Inc.) "Colonel Bogey" by Alford, for scenes depicting a martial air. MELODIC— (Chappel-Harms, Inc.) "On Miami Shores" by Jacobi for sentimental scenes. WELDED WIRE REELS CLASSIFIED AD DEPARTMENT Rates I-'ur Sale, 8 cents per word. Help Wanted, 6 cents per word. Situations Wanted, 4 cents per word. Special rates on long time contracts. CAMERA EXCHANGE For Sale by Howells Cine Equipment Co., THE BIG SUMMER HIT SAY IT WITH A UKULELE FOX TROT — HAWAIIAN MELODY Full Orchestration 2Sc SPECIAL OFFER— 9 Late Orchestrations, Including "SAY IT WITH A UKULELE" for $1.00 — ORDER NOW American Mu'-ic Pub. Co. 1658 B'way. Dept. W. N. Y. C. Have You Heard Our Three Latest Hits? The World is Waiting for the Sunrise — If Winter Comes — ROSES OF PICARDY Orchestra Catalogue on Request CHAPPELL — HARMS, INC. 41 East 34th Street. N. Y. C. The World's Largest Residence for Men 1000 Outside Rooms With Bath HOTEL CLAMAN Motion Picture and "Still" Cameras rented, sold and exchanged. Portable lights for sale and for rent. Keep us advised of your wants. Ruby Camera Exchange. 727 Seventh Ave., New York City. AT LIBERTY First class organist, has fine large library, twelve years' experience playing pictures. Will go any part of country. Box D. C, Exhibitors Trade Review. STUNTS Get Jordan's "Pay Day" stunt for. picture shows. A sure winner. Made Lyric Theatre, Omaha, Nebraska $1300.00 net in 1923. Send for complete instructions and sample copy of advertising, $1.00 postpaid. G. E. Jordan, 509 North 16th St., Omaha, Nebraska. FILM FOR SALE Remarkable film of an unparalleled feat in the Wfi-ld's history. The Poet-Soldier D'Annunzio, in defiance to all powers, even that of his own government, captures and occupies Fiume, the pivotal city in the World's peace and war. Complete views of all incidents and actual conflicts. For State rights 1)1 outright purc'iiase, write 250 East 72nd St., ew VorK City, or phone Butterfield 9451. $2.50-$3.50 Daily Rates $12-$ 18 Weekly 43d Street West of B roadway TIMES SQUARE NEW YORK CITY A MAGNIFICENT, 15-story exceptionally located, fireproof hotel. The premier residence for business and professional men in the city, with atmosphere of a club, combined with the privileges and conveniences of a modern hotel. Maximum coinfort at minimum cost, having a distinctive air of refinement with the most modern equipment for the best service obtainable. All Rooms with Shower Bath SUN-LIGHT ARCS STUDIO AND PROJECTION LAMPS HARMER, INC.. 209 West 48th St. Bryant 6366 Hotel Richmond 70 West 46th Street Between Fifth Ave. and Broadway New York Convenient location. For motorists in the heart of the Amusement section. Garage near by. Moderate Prices. WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT TWENTYEI6HT YEARS EXPERIENCE AT YOUR SERVICE ■VV^LL V COUPON / CHICAGO, ILLINOIS TICKETS BEST fOR THf LEASE MONEY QUICkfir (XLIVLKV CORRECTNESS GUAR4NTffD