Exhibitor's Trade Review (Dec 1923 - Feb 1924)

Page scan 000466 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1923 - Feb 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1923-Feb 1924)
Leaf #:
000466
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
August 08, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

**Byfar the best thing ^ojchie has eOer done mtmm ON His Biggest Money-Maker Here's Jackie Coogan's greatest triumph — ten terrific reels crammed with punchy audience appeal — and the littlest biggest boxcffice card of the industry in a mighty photoplay that will send you crashing into smashing profits! Jackie is sure-fire anywhere. This mammoth production, that walks away from all he has ever done, will stand them up in every theatre in the land. Everything that means a box-office riot — heart interest, thrills, spectacle, massive sets, monster mobs, a sterling cast with such names as Rosemary Thehy, Alan Hale, and Alan Forrest, a real story, read by millions, by America's most popular authoress — and such a Jackie Coogan as you've never seen ! It's your opportunity of a lifetime to get in on the biggest "bet" of the year. k (korv ^tyiperial Pictures {id. I ^tlusi-0e2)i3trihu.tors thru, i Or eat Th^itain. Sir nayrijunj, Mcmaqii^ 'Xlvr.