Exhibitor's Trade Review (Dec 1923 - Feb 1924)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1923 - Feb 1924
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1923-Feb 1924)
Leaf #:
000546
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 16 Exhibitors Trade Review 'THIS Vitagraph production is a stirring drama of the South Seas, replete with color, movement, and atmosphere. The small band of white men, headed by J. Warren Kerrigan as the "Man from Brodney's" and Pat O'Malley, as one of the heirs, puts up what appears to be a losing fight against the natives. "THE infuriated narives make a mass attack on the whites. A terrific struggle ensues, with the savages steadily gaining. When it seems impossible for the small group of men to hold them off any longer, a United States destroyer comes to the rescue. A LICE CALHOUN as a European princess comes to the island for a rest, and while there falls in love with Chase. T T is a glittering romance, a breathtaking tale of adventure. There is beauty in the sets ; vivid atmosphere. A story of an American who risks his life in the cause of justice, of a royal princess who gives up everything ' for the man she loves. ND when a compromise has been effected, the Princess calls the American to her, and confesses that her love for him is greater than her love for power and that she will sacrifice her throne tor him. THE MAN FROM BRODNEY'S' VITAGRAPH has adapted the picture from the "best seller" written by George Barr McCutcheon. Here is the story : The law firm of Brodney and Company sends an American by the name of Hollingsworth Chase to the Island of Japat to represent the natives in a strange law suit. The Island of Japat, which has jewel mines of great value, is to go to the grandchildren of the two owners, provided they marry within six months of the filing of the will. In case they fail to carry out the terms, the island is to revert to the natives. The natives under the leadership of the unscrupulous Rasula, make desperate attempts to bring about the death of the heirs. Chase joins forces against them. A desperate struggle follows. The whites seem about beaten, when a United Stales destroyer comes to their aid. Rasula is killed, and the natives consent to a compromise, whereby the heirs agree to pay the government a fair royalty on the output from the mincj. The picture has an all-star cast, including J. Warren Kerrigan, Alice Calhoun, Wanda Hawley, Pat O'Malley, Miss Du Pont, Kathleen Key and Bertram Grassby.