Exhibitor's Trade Review (Sep-Nov 1923)

Page scan 000702 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1923)
Leaf #:
000702
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 6 Exhibitors Trade Review 20 New paramount (pictures Released beginning November 1, 1923 3 Adolph Zukor Presents, a WILLIAM deMILLE Production EVERT DAT LOVE with Agnes Ayres. Jack Holt. NitaNaldi. Supported by Theodore Kosloff, Robert Edeson and Rod LaRocque. Screen play by Clara Beranger. From the novel "Rita Coventry" by Julian Street. POPULAR when it ran in the Saturday Evening Post as a serial, a smashing success as a novel by Julian Street and stage play by Hubert Osborne, this love-drama is more vivid and throbbing than ever. It is the story of an honorable man torn between the allure of an opera singer and the love of a charming refined girl. Who wins out and how, portrayed behind the doors of New York's best society, makes a picture with all the punch of "Nice People" and the comedy values of "Grumpy" and "Clarence." THIS novel, by America's most popular writer of Western stories, has sold over a million copies. Paramount is giving it the production on the screen it deserves. No trace of the studio or conventional movie stuff in it — but made right out on the raw picturesque Utah Desert, the scene of "The Coverec Wagon." The story of a man's uphill fight against tremendous odds, aided by a girl and a wild, outlaw stallion (played by the best animal actor on the screen). Rides, fights, romantic love scenes, and action, action every minute. Jesse L.Lasky, Presents ZANE GREYS 9fo HERITAGE o/Y^DESEKT with Lois Wilson, Rod LaRoque, Noah Beery Directed by IRVIN WILLAT. Adapted by Doris Schroeder. One of the world's best sellers! Adolph Zukor. Presents THOMAS MEIGHAN in Booth Tarhingtons, *PIED PIPER MALONE" Supported by Lois Wilson and a big cast. Directed by Alfred E. Green. Adapted by Tom Geraghty. THE most popular of all American authors has at last written an original story for the screen — "Pied Piper Malone." Thomas Meighan, Alfred E. Green, and Tom Geraghty (star, director and adaptor of "Back Home and Broke") are now filming it with the personal assistance of Mr. Tarkington. It's a splendid American comedy-romance centering around Meighan, some kiddies, a girl, and a brand-new screen idea. Mr. Meighan will be supported by Lois Wilson and a typical Meighan cast. POLA NEGRI playing a vivid, sympathetic role in a big Parisian love-melodrama by the author of "Kiki." Pola as a saucy, profane, rough and tumble, bewitching girl — the kind of role that made her famous. With contrasting backgrounds of Parisian smart society and the dens of the apache underworld. An all-American production and cast of big names. They'll cry for Negri-Brenon productions after "The Spanish Dancer." Adolph ZuKor, Presents POLA NEGRI in a Herbert Brenon, production *MY MAN" Supported by Charles de Roche, Lewis Stone and others. Adapted by Fred Jackson from the play "Mon Homme" by Andre Picard and Francis Carco. k*\ FAMOUS PLAYERS LAS KY CORPORATION r — ■ ADOLPH ZUKOR. P. Have you read Where we leave the Old Road"?