Exhibitor's Trade Review (Sep-Nov 1923)

Page scan 000750 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1923)
Leaf #:
000750
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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fitted with dramatic thrills!' id i Getting Better and Better, Says Moving Picture World THE LONELY ROAD" The byways of love after marriage — romance when illusions are gone. Adapted by Lois Zellner from the story by Charles Logue and directed hy Victor Schertzinger. 99 REFUGE The story of a girl who married a beggar to save a kingdom and found herself a princess. By Lois Zellner; adapted by Florence Hein; Directed b} Victor Schertzinger. "MONEY, MONEY, MONEY" A story with a Alain Street setting — a most timely topic. Adapted by Hope Loring from the story by Larry Evans and directed by Tom Forman. "DOMESTIC RELATIONS" A tensely dramatic stcry of a man who drove a woman from his life but could not drive her from his heart. Story and scenario by Violet Clark; Directed by Chet Withey. "Tl rc/*£* ^Xcent; . 9 ^a^ce? 'n* s'ead,/er 'ate n^cts ? " ofV^ foyd a sfo;-;'dr'c and *«d J?^ J*>t°£*W S a°// Co4i£f?re« B.P. Schulberg presents KATHERINE Mac DONALD w The Scarlet Lily From the original story by Fred Sittenham ; Directed by Victor Schertzinger ; Adapted for the screen by Lois Zellner and Florence Hein. -s Foreign Rights Controlled _ [Associated First National Pictures" . >,383 Madison Avenue New York es Inc. fork/-1 A 3ir>6t Yloticmal Picture